€1.3m spent on Brexit preparation ad campaign
IRELAND should aim to collect an additional €2.5billion to €3billion per annum in taxation, Social Justice Ireland has said.
In its annual Socioeconomic Review, the group claimed the biggest challenges for the country are those posed by demographic changes, social inequality – in housing and healthcare in particular – and climate change.
Dr Sean Healy said: “If a country is setting goals, it is important taxation policy supports these goals.”
Leo and Coveney
THE Government spent more than €1million on Brexit-related advertising last year to prepare Ireland for the UK’S departure from the EU.
Ads costing €1.03million were run at both local and national level across television, radio, print, internet and social media ahead of the October 31 deadline.
They included a two-week radio campaign urging businesses to take action. A broader two-week public information drive ran on local and national stations at the beginning of October.
The spend followed an initial investment of almost €300,000 during the last three months of 2018, bringing the total cost over the period to €1,326,848.
Revealing the figures, Tanaiste Simon Coveney said: “This campaign ran to ensure key audiences were aware of the potential impact of a no-deal
Brexit and the mitigation measures they could take.”
A similar campaign in the UK attracted criticism from the country’s spending watchdog earlier this year after it said there was little evidence the €53million advertising blitz had any marked impact on people’s preparedness.