Irish Daily Mirror

Jabs for the boys

Men keen to get the needle

- BY KATIE GALLAGHER Showbiz Reporter news@irishmirro­r.ie

AFTER new photos surfaced of Simon Cowell’s plumped up face, its time to take a closer look at the growing male love affair with cosmetic jabs.

Although women still make up the majority of these procedures, many famous faces are starting to jump on the bandwagon.

And leading Irish aesthetic clinic SISU said upwards of 30% of their patients are now men.

The most popular injectable treatment among those is Botox, also known as “Brotox” or “Mantox”.

Co-founder Dr Brian Cotter told Irish Daily Mirror: “They are having more than just botox treatments.

To delve deeper into the rising popularity, we asked him for some of the roots behind the growing love affair with aesthetics among men.

■ Tired times – There is no gym for the face, and the aesthetic medical doctor said many just want TREND Dr Cotter to boost the tired look on their faces.

■ Sharpen and soften – The second demographi­c they are seeing is guys in their early or mid 40s. Dr Brian said: “They just want to look fresher and sharper.”

■ Look as young as you feel – “Others then, like I had one person today, and he said that it was how he looks and how he feels or thinks are not the same.”

■ Zoom boom – After days spent staring at our reflection through a screen, Dr Brian has noticed an increase in those looking to update their looks.

■ More informatio­n, more demand – But due to more informatio­n on the aesthetic treatments available, Dr Brian said people are becoming more comfortabl­e to seek out some treatment.

■ Getting younger – The doctor also noted how his clientele is getting much younger, compared to the early days. He said: “The average age for us is about 29/30. So people are getting

this earlier.”

 ??  ?? PLUMPED FOR IT Cowell story
FACING THE FUTURE Simon Cowell after latest procedure
PLUMPED FOR IT Cowell story FACING THE FUTURE Simon Cowell after latest procedure

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