AD WATCHDOG RAP FOR LIDL & TYCOON SUZANNE
Jackson’s make-up post on Instagram ruled misleading
MAKE-UP tycoon Suzanne Jackson and supermarket Lidl Ireland have been rapped by the advertising watchdog for breaches of the Advertising Standards Authority of Ireland code.
Beauty mogul Jackson was hit with a complaint over misleading her nearly 300,000 Instagram followers over her dramatic eye look she featured on social media.
While the cut-price chain was hit with a complaint over its advert of a man not wearing a life jacket on a paddle board.
The complaint against blogger and businesswoman Jackson, also known as Sosueme, stated she misled her followers over the dramatic eye look she created on herself. The complainant said the 37-year-old Dublin multi-millionaire’s Instagram post suggested the model’s dramatic eye look had been created by her using the mascara and kohl pencil featured in her post.
In fact, she was wearing false eyelashes. The complainant considered the Instagram post to be misleading and this was upheld by ASAI.
The complaint against Lidl, which was also upheld by the ASAI, stated it was against the law and the complainant considered the ad could encourage people not to wear a life jacket when using water crafts which may result in the loss of life.
The complaints against Jackson’s social media post and Lidl’s advert were among 16 cases reported across social media, email and online that were found to be in breach of the advertising code.
A total of 11 of the 16 cases were upheld and three were upheld in part.
ASAI chief Orla Twomey stated: “The latest complaints bulletin shows that we have an important role in ensuring that advertisers in Ireland adhere to the advertising code.
“We monitor advertisements and marketing communications regularly to ensure that they are legal, truthful, decent, and honest, prepared with a sense of social responsibility to the consumer.”