Early doors
■ It’s time to Unlock Playfulness as OREO and Xbox collide in a much-anticipated collaboration — OREO and international gaming giant Xbox are on a mission to bring fans together through playful experiences, with a delicious twist.
To celebrate the partnership, the iconic black and white OREO cookie will be transformed to pay homage to the
Xbox controller — with six embossed OREO Xbox
Special Edition cookies available now.
The fun doesn’t stop there
— by scanning the OREO
Xbox Special Edition cookies, inspired by the cheat codes hidden in games throughout history, fans can revel in exclusive Oreo-themed ingame content.
For ROI customers there is no purchase necessary to
enter the competition to win prizes and personal details can be entered at oreo.eu.
Available across three of Xbox’s top-played games, including an OREO ‘Parade Ground’ Armour Coating in Halo Infinite, an OREO ‘Valiant Corsair’ Sail
Set in Sea of Thieves and an OREO Edition ‘2009 Pagani Zonda Cinque Roadster’ in Forza Horizon 5.
In addition, there will be thousands of prizes available over the promotional period.
If that wasn’t enough, OREO will be hosting a standalone competition across its social channels where fans will have the chance to win Custom
OREO Xbox Series S Consoles.
The OREO Xbox Special Edition cookies (RRP €1.85) will be limited-edition and available while stocks last so look out for them on shelves from now!
Driven by an appetite for innovation and the will to satisfy every cream-cheese lover, Philadelphia is excited for Irish consumers to discover its new plant-based soft cheese alternative.
Available now, Philadelphia Plant Based is a simple, yet delicious recipe that combines oats and almonds into a tasty and creamy spread, as good as the Original.
Whether flexitarian, vegan, or simply exploring new options, Philadelphia Plant
Based is the perfect way to savour the freshness and creaminess of Philadelphia without the dairy.
This innovative new product has been two years in the making, with the recipe rigorously tested to ensure it delivers the same exceptional levels of taste and quality as the other products in the Philadelphia range.
Philadelphia Plant Based is now available in
Tesco, Dunnes and Supervalu stores nationwide.
Jameson last month opened its first Early House in Dublin.
The launch of the Jameson Early House was part of a wider global campaign to promote responsible drinking and encourage consumers to make smart consumption choices that will ultimately result in a better night out — whether that be to measure, sip or even skip a drink.
The launch event took place in a secret location in the heart of Dublin City last month, with guests enjoying high intensity fun and entertainment, with low and no alcohol cocktails served.
The Jameson
Early House is a modern day interpretation of what an early house should look like in today’s world; ‘Get in
early. Get home early’. To mark the launch, Jameson pulled out all the stops by bringing Irish consumers dancefloor energy.
Commenting on the announcement, Jessica Norris, Marketing Director for Irish Distillers, said, “We hope the Jameson Early House demonstrates to consumers the importance of enjoying a night out with friends in a responsible way while allowing them to have maximum fun at the same time.
“We flipped the traditional early house narrative on its head by offering consumers the opportunity of a great night out ‘early doors’.
“We opened early in the evening and closed early without losing any of the buzz and excitement of a great night.”
Here’s hoping there’s more of the same in 2023.