Beauty NEWS Bringing you brand new products, treatments and bargain buys every week… By Niamh Mceneaney

Lots in store for Aideen Kate’s 1st birthday..

Die hard make-up aficionados rejoice — you can now pop into your local pharmacy to stock up on True Beauty by Aideen Kate’s stunning, award-winning range of luxurious cosmetics.

Following the incredible support and success the brand has received since its launch in 2022, True Beauty has announced its expansion into over 30 more nationwide retailers as it celebrates its first birthday.

To mark the occasion, founder Aideen Kate Murphy — one of ireland’s most beloved make-up artists and awardwinning influencers — will be hosting inperson appearances, mini make-up demos and offering bespoke colour-matching in several locations over the coming weeks.

She said,“what an incredible whirlwind this first year has been for True Beauty — i can’t believe how fast the time has gone!

“We are beyond excited to announce our plans to expand our range into more retail outlets nationwide.

“To celebrate the launch, we’ll be offering some exclusive in-store promotions as well as hosting ‘Teach & Try-ons’ where i’ll be chatting all things make-up, hosting mini-demos and colourmatching our products bespoke to our customers. i’m so excited to get back to meeting people and talking through the product range.”

True Beauty’s entire lips, eyes and face make-up collections will be available to purchase in store, including their bestselling True essentials Face Palette (€39.99) and the Royal Blush Lip Trio (€34.99), featuring the ‘do you’ lip liner, ‘self love’ lipstick and ‘manifest’ lip gloss, which are now also available individually.

For more information on stockists and upcoming in-store appearances, check out www.truebeautybyak.com and follow @truebeautybyak on instagram.