Access all areas

PENNEYS has announced its ambition to make adaptive fashion more accessible and affordable with the launch of its first adaptive lingerie collection...

The clothing giant has always been about making great fashion and everyday essentials affordable to as many people as possible, and now Penneys is pledging to introduce more adaptive items and apply inclusive design to more product ranges.

The new four-piece collection, which will be available in selected stores, has been unveiled alongside plans from the retailer to drive change across its business and stores to better serve disabled colleagues and customers.

Charlie Magadah-williams, Head of Diversity & Inclusion, said, “The company was founded with the ambition of making fashion more affordable for everyone, and that means representing and responding to the different needs of all our customers.

“As we’ve grown, our ranges have expanded and we’re proud to be taking specialist products that are typically more expensive and only available online, and offering them at affordable prices on the high street.

“Our first adaptive lingerie collection has been two years in the making but we’ve got big ambitions to go further.

“This is more than a new range for us — it’s the start of looking at how we are supporting our disabled customers and colleagues and understanding what more we can do to make Penneys a more accessible place to work and shop.”

Adaptive clothing is designed around the needs of disabled people, making it more practical and comfortable, with small adaptations like easy closures, magnetic clasps and the use of materials like Velcro.

This new four-piece collection is Penneys’ first adaptive product range, with a commitment from the retailer for more to follow later this year. With prices ranging from €10 to €12, the lingerie is available from 2XS to 2XL.

The range includes four lingerie items: Seam-free bra — Black seam-free bra featuring recycled nylon with magnetic closures at the front (€12)

Lace bralette: Black plunging lace bralette with magnetic closures at the front (€12)

Brief: Black brief featuring recycled nylon with magnetic closures at each side (€10)

Period pants brief: Black period brief featuring recycled nylon with magnetic closures at each side (€12)

Heidi Williams De Rincon, Head of Lingerie Buying, said, “Everyone should be able to buy underwear that makes them look and feel great, and I’m proud of the work that’s gone into this collection to do just that.”