A retention-grabbing range

Introducing the new ogx colour retention collection — the ultimate companion for those looking to make headlines with their hair colour story in 2024.

Whether you’re led by seasonal trends or march to your own colour beat, this new colour retention collection can help you embrace hair’s true colour vibrancy.

Featuring colour retention Shampoo (rrp€9.89), colour retention conditioner (rrp€9.89) and deep conditioning Hair Mask (€10.49), the entire collection is specially formulated to keep that “fresh from the salon” feeling going and going, until you’re ready to change it all up again with a new colour chapter.

ogx colour retention collection is not just another haircare range; it’s a promise to safeguard your hair colour investment while unleashing a burst of life into your locks.

Formulated with UVA and UVB filters and an advanced bonding plex technology, this collection goes beyond the surface, working its magic from within. Formulated to dive deep into the hair fibre structure, creating bonds that help strengthen and protect, it leaves colour-treated hair looking healthier and more vibrant. ogx colour retention collection helps to protect coloured hair to prevent future damage, all while combating colour fade and delivering healthy-looking shine.

used together, the colour retention Shampoo and conditioner duo is designed to extend the life of your salon or at-home colour for up to seven weeks.

For best results, finish with ogx colour retention deep conditioning Hair Mask, a luxuriously rich, deep conditioning treatment that helps strengthen and smooth each strand.

Like the rest of the range, the new colour retention collection is free from sulphated surfactants, features highperforming hair benefit ingredients and patented hair-protect technology to help make hair as resilient as possible.

Available from Dunnes Stores, Tesco and pharmacies nationwide.