App set to boost Youghal’s pro­file

Irish Examiner - County - - News - Christy Parker

Youghal has signed up to a new smart­phone app ser­vice aimed at pro­mot­ing lo­cal busi­nesses, events and at­trac­tions.

The Youghal town app pro­vides up­dated in­for­ma­tion across a wide se­lec­tion of op­tions, in­clud­ing shop­ping, din­ing, en­ter­tain­ment, sport, med­i­cal ser­vices and tourism.

The app was of­fi­cially launched at Youghal’s Red Store bar & restau­rant by Min­is­ter of State David Stan­ton. The town joins Fer­moy, along with Roscom­mon’s Castlerea and Gal­way’s West End in em­brac­ing the ap­pli­ance, which is free to down­load.

The app is de­liv­ered in phases, with phase 1 de­pict­ing what’s on, where and when while phase 2, to be in­stalled within weeks, will en­able users to book, pay for, scan tick­ets for events via their phone.

Up­com­ing in­no­va­tions will per­mit busi­nesses to cre­ate coupons pro­mot­ing spe­cial of­fers. The ser­vice, it was claimed, largely aims to re­stores busi­ness to the high street us­ing the very tech­nol­ogy that lured con­sumers to on­line trade.

Busi­nesses will pay a €1 to ac­cess ser­vices from phase 2 on­wards, with rev­enue split evenly be­tween Gal­way-based dig­i­tal de­sign com­pany Boon Agency Ltd, which has de­vel­oped and man­ages the app.

Its man­ag­ing di­rec­tor Colin Han­ley says Mi­dle­ton will shortly ac­quire the ser­vice, with Sk­ib­bereen, Clon­akilty and Mal­low among 76 towns in­ter­ested, na­tion­ally.

The app costs €15,000 to de­velop per town but McCarthy In­sur­ance Group Fer­moy, through man­ag­ing di­rec­tor Paul Ka­vanagh, has com­mit­ted €5,000 to Boon for ev­ery Mun­ster town with a 3,500 plus pop­u­la­tion that sub­scribes.

Lo­cal his­to­rian Kieran Groeger sourced the Youghal app to en­cour­age the town to pro­mote it­self in a con­certed, uni­fied fash­ion. Youghal Credit Union has pro­vided the req­ui­site €5,000 fee.

Youghal Credit Union man­ager Barry Treacy told the launch that the app was “a per­fect fit” for dig­i­tal age con­sumers.

Mr Groeger hopes ex-pats across the globe will avail of its multi-di­men­sional po­ten­tial “to en­gage ac­tively and di­rectly with the lo­cal econ­omy”. He em­pha­sised the app’s fu­ture de­pends on lo­cal compliance. If used it may be­come as syn­ony­mous with Youghal as safe sandy beaches and town walls, he sug­gested.

Sub­scribers are urged to make weekly up­dates by email to Mr Groeger. De­tails via email: [email protected]

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.