App set to boost Youghal’s profile
Youghal has signed up to a new smartphone app service aimed at promoting local businesses, events and attractions.
The Youghal town app provides updated information across a wide selection of options, including shopping, dining, entertainment, sport, medical services and tourism.
The app was officially launched at Youghal’s Red Store bar & restaurant by Minister of State David Stanton. The town joins Fermoy, along with Roscommon’s Castlerea and Galway’s West End in embracing the appliance, which is free to download.
The app is delivered in phases, with phase 1 depicting what’s on, where and when while phase 2, to be installed within weeks, will enable users to book, pay for, scan tickets for events via their phone.
Upcoming innovations will permit businesses to create coupons promoting special offers. The service, it was claimed, largely aims to restores business to the high street using the very technology that lured consumers to online trade.
Businesses will pay a €1 to access services from phase 2 onwards, with revenue split evenly between Galway-based digital design company Boon Agency Ltd, which has developed and manages the app.
Its managing director Colin Hanley says Midleton will shortly acquire the service, with Skibbereen, Clonakilty and Mallow among 76 towns interested, nationally.
The app costs €15,000 to develop per town but McCarthy Insurance Group Fermoy, through managing director Paul Kavanagh, has committed €5,000 to Boon for every Munster town with a 3,500 plus population that subscribes.
Local historian Kieran Groeger sourced the Youghal app to encourage the town to promote itself in a concerted, unified fashion. Youghal Credit Union has provided the requisite €5,000 fee.
Youghal Credit Union manager Barry Treacy told the launch that the app was “a perfect fit” for digital age consumers.
Mr Groeger hopes ex-pats across the globe will avail of its multi-dimensional potential “to engage actively and directly with the local economy”. He emphasised the app’s future depends on local compliance. If used it may become as synonymous with Youghal as safe sandy beaches and town walls, he suggested.
Subscribers are urged to make weekly updates by email to Mr Groeger. Details via email: [email protected]