Big dig­i­tal strides ahead

Irish Examiner - Farming - - COVER STORY -

in­creas­ing the num­ber of fol­low­ers on their so­cial me­dia plat­forms..

thing with the fol­low­ing tweet. “The Macra Face­book page wasn’t hacked last night, folks, it was all an elab­o­rate scheme to get your at­ten­tion” A state­ment re­leased by Macra na Feirme con­firmed that these posts on Face­book were part of a farm safety cam­paign. The state­ment in­cluded: “As you may have seen, one of our mod­er­a­tors had a bit of an ac­ci­dent on our Face­book page last night. “Face­book is some­thing that peo­ple use all day, ev­ery day, and no­body ever thinks that they’re go­ing to ac­ci­den­tally post some­thing they shouldn’t. “Our moder­a­tor prob­a­bly thought ‘that will never hap­pen to me’, but when you lose con­cen­tra­tion, when you take your mind off what you’re do­ing, even for a sec­ond… that’s when you have an ac­ci­dent. “When you think it couldn’t hap­pen to you… that’s when it hap­pens. “Just like when you’re on a farm. Hun­dreds of ac­ci­dents hap­pen on farms ev­ery year, to peo­ple who thought it will never hap­pen to them. “A mo­men­tary lapse in con­cen­tra­tion, lead­ing to a lot of suf­fer­ing and re­gret”

“To help Macra mem­bers to learn to avoid se­ri­ous in­jury and even death on a farm, we’ve come to­gether with ABP Food Group to run a series of safety cour­ses around the coun­try.”

It was an in­no­va­tive move to use so­cial me­dia to raise the all-im­por­tant aware­ness of farm­ing safety risks.

Macra mem­bers at the Plough­ing cham­pi­onships, where events like their Trac­tor Karaoke can gen­er­ate thou­sands of on­line hits, thus

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