A ran­dom se­lec­tion of Goop’s claims — and what the ex­perts have to say

Irish Examiner - Magazine - - The Maker Up Edit -

Un­der­wire bras can cause breast can­cer,

sug­gested os­teopath Habib Sadeghi in an ar­ti­cle for Goop – Sadeghi has pre­vi­ously sug­gested that neg­a­tive words can change the phys­i­cal struc­ture of wa­ter. No, said an on­col­o­gist from the Amer­i­can Can­cer So­ci­ety and a spokesper­son from the char­ity Breast Can­ – un­der­wired bras do not cause breast can­cer. They are bras. Not tu­mour in­duc­ing car­cino­gens.

Vagi­nal steam­ing can re­bal­ance your hor­mones.

A V-Steam, said Goop, in­cor­po­rat­ing “a com­bi­na­tion of in­frared and mug­wort steam cleanses your uterus, et al. It is an en­er­getic re­lease — not just a steam douche — that bal­ances fe­male hor­mone lev­els.” No, re­sponded var­i­ous gy­nae­col­o­gists. Firstly, bal­anc­ing hor­mones is not achieved ei­ther via plants or steam, and se­condly, steam can­not reach the uterus via the vagina un­less pro­pelled via a pres­surised in­stru­ment. Which would be ex­tremely danger­ous and prob­a­bly land you in A&E with in­ter­nal burns, added the gy­nae­col­o­gists, and should never, ever be at­tempted.

Alu­minium in your lip­stick can cause heavy metal poi­son­ing.

Never mind that a doc­tor on the Sci­ence Based Medicine blog re­futes this, say­ing that gen­uine heavy metal tox­i­c­ity is rare, it turns out that lip­stick be­ing sold by Goop it­self – Rituel de Fille – con­tains alu­minium hy­drox­ide. As do lots of things used by hu­mans – it is the most com­monly mined min­eral on earth.

Tram­polin­ing is bet­ter for your heart than run­ning.

Goop calls it re­bound­ing, be­cause tram­polin­ing sounds im­ma­ture. “NASA has done re­search on re­bound­ing and found that it is 68% more ef­fec­tive for car­dio­vas­cu­lar health and fat burn­ing than run­ning,” said Goop. Ex­cept it was a 1980 study in­volv­ing just eight men, and the 68% re­ferred to ac­cel­er­a­tion, not fat burn­ing.

Heal­ing stick­ers pro­mote heal­ing.

Again, NASA were in­volved – stick-on strips sell­ing for $60 a pack on Goop came “pre-pro­grammed to an ideal fre­quency” to “pro­mote heal­ing” by ad­dress­ing “im­bal­ances”. This was be­cause, said Goop, the stick­ers were made with the same car­bon ma­te­rial used by NASA to mon­i­tor their as­tro­nauts’ vi­tals while in space. NASA was quick to point out that their space suits do not con­tain any such ma­te­rial, and Goop even more quickly re­moved the NASA ref­er­ence.

In­sert­ing jade eggs into your vagina makes sex bet­ter.

Or as Goop put it, “Jade eggs har­ness the power of en­ergy work, crys­tal heal­ing, and a Kegel-like phys­i­cal prac­tice.

Fans say reg­u­lar use in­creases chi, or­gasms, vagi­nal mus­cle tone, hor­monal bal­ance, and fem­i­nine en­ergy in gen­eral. We tried them, and were so con­vinced we put them into the Goop shop. Jade eggs’ power to cleanse and clear make them ideal for detox.” You can buy one for $66, and stick it in overnight or dur­ing the day as you go about your busi­ness. Ex­cept you may not want to, af­ter one gy­nae­col­o­gist, re­ported in the Wash­ing­ton Post, called it “the big­gest load of garbage”, “bi­o­log­i­cally im­pos­si­ble”, and posed po­ten­tially se­ri­ous in­fec­tion risks. And even worse, was un­fem­i­nist.

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