A random selection of Goop’s claims — and what the experts have to say
Underwire bras can cause breast cancer,
suggested osteopath Habib Sadeghi in an article for Goop – Sadeghi has previously suggested that negative words can change the physical structure of water. No, said an oncologist from the American Cancer Society and a spokesperson from the charity Breast Cancer.org – underwired bras do not cause breast cancer. They are bras. Not tumour inducing carcinogens.
Vaginal steaming can rebalance your hormones.
A V-Steam, said Goop, incorporating “a combination of infrared and mugwort steam cleanses your uterus, et al. It is an energetic release — not just a steam douche — that balances female hormone levels.” No, responded various gynaecologists. Firstly, balancing hormones is not achieved either via plants or steam, and secondly, steam cannot reach the uterus via the vagina unless propelled via a pressurised instrument. Which would be extremely dangerous and probably land you in A&E with internal burns, added the gynaecologists, and should never, ever be attempted.
Aluminium in your lipstick can cause heavy metal poisoning.
Never mind that a doctor on the Science Based Medicine blog refutes this, saying that genuine heavy metal toxicity is rare, it turns out that lipstick being sold by Goop itself – Rituel de Fille – contains aluminium hydroxide. As do lots of things used by humans – it is the most commonly mined mineral on earth.
Trampolining is better for your heart than running.
Goop calls it rebounding, because trampolining sounds immature. “NASA has done research on rebounding and found that it is 68% more effective for cardiovascular health and fat burning than running,” said Goop. Except it was a 1980 study involving just eight men, and the 68% referred to acceleration, not fat burning.
Healing stickers promote healing.
Again, NASA were involved – stick-on strips selling for $60 a pack on Goop came “pre-programmed to an ideal frequency” to “promote healing” by addressing “imbalances”. This was because, said Goop, the stickers were made with the same carbon material used by NASA to monitor their astronauts’ vitals while in space. NASA was quick to point out that their space suits do not contain any such material, and Goop even more quickly removed the NASA reference.
Inserting jade eggs into your vagina makes sex better.
Or as Goop put it, “Jade eggs harness the power of energy work, crystal healing, and a Kegel-like physical practice.
Fans say regular use increases chi, orgasms, vaginal muscle tone, hormonal balance, and feminine energy in general. We tried them, and were so convinced we put them into the Goop shop. Jade eggs’ power to cleanse and clear make them ideal for detox.” You can buy one for $66, and stick it in overnight or during the day as you go about your business. Except you may not want to, after one gynaecologist, reported in the Washington Post, called it “the biggest load of garbage”, “biologically impossible”, and posed potentially serious infection risks. And even worse, was unfeminist.