Cap­tur­ing the soul of the Red Hand County

Irish Examiner - Sport - - GAA -

Club Ty­rone’s eye-catch­ing ‘Many Hands, One County’ so­cial me­dia cam­paign ahead of this year’s All-ire­land fi­nal is the brain­child of Fe­hin Quinn of Nine874 Cre­ative.

With evoca­tive pho­to­graphic por­traits of stake­hold­ers in the county’s foot­ball, rang­ing from pop­u­lar fig­ures in Mickey Harte and Brian Dooher to lesser known vol­un­teers, it was an at­tempt byquinn to il­lus­trate just who and what is put into mak­ing Ty­rone foot­ball a suc­cess.

“It was never meant to be just the of­fi­cial Ty­rone County GAA PR,” he says. “I have al­ways been more in­ter­ested in the holis­tic iden­tity and com­mu­nity that the GAA as a whole builds, be that at club, parish, county, prov­ince, or na­tional level. To me, it’s about more than the games, the cul­ture, or the lan­guage.

“It’s about our friends and neigh­bours. This cam­paign has a life of its own, its tim­ing is for­tu­itous, com­ing on­line for the se­nior fi­nals (men and ladies), but we know that it will con­tinue for a long time to come, as there are many hands in this county.

“The idea for this cam­paign came to me quite some time ago when I was work­ing on a pet project, where I’ve been doc­u­ment­ing and pho­tograph­ing the 1986 panel, its back­room staff and all those who sup­ported the team on and off the pitch. Some of those shots have al­lowed me to pitch the idea to Club Ty­rone & Ty­rone GAA,” said Quinn. — John Fog­a­rty

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