‘Fees are set ac­cord­ing to what we feel it’s worth’

Irish Examiner - Sport - - GOLF -

Are mem­bers’ play­ing rights limited?

“Mem­bers have no re­stric­tion on the amount of golf they play, seven days a week. They can bring their guests too to en­joy the fa­cil­ity for a discounted rate. In fact, they can bring seven guests at a time — the three to play with them and an­other four­ball to fol­low them. Plus the Car­riage House is a club­house of sorts, and it’s pretty spe­cial, so the mem­ber­ship is very ac­tive.”

Are you wor­ried about af­ford­abil­ity for green fees?

“We en­cour­age pay and play golf and we en­cour­age to book in ad­vance. Cad­dies are com­pul­sory for our vis­i­tors — one to en­hance the ex­pe­ri­ence of the guest and sec­ond, golf course main­te­nance. It’s a high main­te­nance golf course, our fees are set ac­cord­ing to what we feel it’s worth as an ex­pe­ri­ence. It does price out like a world class golf ex­pe­ri­ence, but we’re judg­ing our pric­ing on our prod­uct. I think we’d en­hance any list of must-play cour­ses in Ire­land.”

Will it be open all year around?

We were un­for­tu­nate with a fire at the Car­riage House, so in­stead of open­ing the golf course in Au­gust 2017, the up­side was we were af­forded an ex­cep­tional grow-in pe­riod un­til April this year. The cir­cum­stances were un­for­tu­nate, but you’d sel­dom have that fa­cil­ity again and with the weather this sum­mer, the place has been lit­er­ally bloom­ing. From Novem­ber, the course will re­main open for play from Wed­nes­day to Sun­day. The Ir­ish weather will dic­tate a lot to us.

We are not a golf course that is go­ing to have 3,000 rounds on it — we couldn’t main­tain a course in the con­di­tion that we de­mand with that amount of foot­fall. With our 15-minute in­ter­vals in play­ing times we are en­sur­ing, through the cad­dies, that the ex­pe­ri­ence of a cham­pi­onship golf course doesn’t have to be one of those five-hour rounds. Again, it’s about en­hanc­ing the ex­pe­ri­ence.”

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