In­no­va­tive bak­ery rises to chal­lenges

Irish Examiner - Supplement - - FOOD & DRINK IRELAND -

A fresh in­no­va­tion on tra­di­tional breads, the very first Penny Loaves were cre­ated in Novem­ber 2012 by third gen­er­a­tion, Mayo man and mas­ter baker Cathal O’Dono­hue of O’Dono­hues Bak­ery.

The fam­ily run busi­ness was re-es­tab­lished in Tul­lam­ore, Co Of­faly, by the hus­band and wife team, Cathal and Frances O’Dono­hue in 1989.

Now in its fourth gen­er­a­tion, O’Dono­hues con­tinue to man­u­fac­ture and sup­ply pre­mium qual­ity yeast and soda bread prod­ucts to the re­tail sec­tor with key cus­tomers in­clud­ing the main mul­ti­ples and in­de­pen­dent stores.

With its team of highly mo­ti­vated staff as its lynch­pin, O’Dono­hues Bak­ery prides it­self in guar­an­tee­ing qual­ity and con­sis­tency while bring­ing re­fresh­ing new ideas quickly to mar­ket.

“There are no short cuts taken when it comes to pro­duc­ing our prod­ucts. We con­tin­u­ously ded­i­cate the re­quired amount of time it takes to achieve each prod­ucts full flavour,” Cathal ex­plains.

Cathal orig­i­nally came up with the idea of bak­ing and freez­ing a mini soda bread fol­low­ing his at­ten­dance at a ‘ Meet the Buyer’ ex­hi­bi­tion in Dublin’s Con­ven­tion Cen­tre in early 2012.

It was here that he learned how frozen bread was in de­mand by many buy­ers in Ire­land and abroad. Launched in Oc­to­ber 2013, the Penny Loaves as a “thaw and serve” prod­uct are a great al­ter­na­tive to the com­mon bread roll.

Trends are con­tin­u­ously mon­i­tored and the Penny Loaf Co is deeply com­mit­ted to the de­vel­op­ment of new prod­ucts.

The com­pany has the flex­i­bil­ity to try any new flavours or com­bi­na­tions that may be re­quested by Chefs or Buy­ers.

On April 1, 1989, O’Dono­hues started to man­u­fac­ture and sup­ply O’Dono­hues Bread with a to­tal of three staff com­pris­ing Cathal, his wife Frances and one other baker. To­day, the bak­ery is lo­cated in a 20,000 sq ft man­u­fac­tur­ing fa­cil­ity lo­cated in Kil­crut­tin Cen­tre and em­ploys a very hard­work­ing ded­i­cated team of 27.

Cathal con­tin­ues to work on NPD and find­ing new ways to di­ver­sify with the ever chang­ing con­sumer trends and life­styles.

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