Kevin Kennedy, Anu Dairy

Irish Examiner - Supplement - - FOOD & DRINK IRELAND -

Kevin Kennedy may not be a farmer but as CEO of Anu Dairy, works hand in hand with lo­cal dairy farm­ers to pro­duce Anu Or­ganic But­ter rich in Vi­ta­min K2.

“The com­pany is a year old,” says Kevin, “started last May, part of the SOS Ven­tures 90- day bio- tech ac­cel­er­a­tor pro­gramme. I have been work­ing with [ farmer] Sean Con­don, in Lim­er­ick, with the Lit­tle Milk Com­pany and we also worked with [farmer] Dan Ah­ern, in Cork. We pro­duce or­ganic but­ter rich in a Vi­ta­min K2, a form of vi­ta­min k and the vi­ta­min k2 moves cal­cium away from your ar­ter­ies and puts it in your bones. Some dairy would have k2 in it but our level is higher than any­one else through a mix of soil man­age­ment tech­niques and work­ing with the farmer. Our soil is or­ganic and ex­tremely healthy, we have a bet­ter species bio-di­ver­sity in the grass which ap­pears to help pro­duce more k2 and that’s part of our re­search, un­der­stand­ing how that hap­pens. We were happy that we hit our re­search mile­stones as part of the ac­cel­er­a­tor. We a list­ing with Su­pervalu. It is cur­rently made by Moorepark Tech­nolo­gies but we’re seek­ing a man­u­fac­tur­ing part­ner for a larger scale. It is specif­i­cally de­signed as an ex­port prod­uct, no­tably for Ger­many and the US. There is a lim­ited amount of money that peo­ple will spend on or­ganic pro­duce in Ire­land — we are sell­ing in Ire­land, but we won’t make a sub­stan­tial amount in Ire­land. Farm­ers go­ing down the added-value route need to tell their story, it is just doc­u­men­ta­tion, us­ing pho­tos and video to share with the wider world, via so­cial me­dia pri­mar­ily.”

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.