Motorview, ten years driving towards a bright future
For the car-buying public in East Cork and West Waterford, it’s difficult to believe that Motorview in Midleton has been in existence for ten years. For many, this household car dealership feels like it has always been there.
“We came to Midleton ten years ago and it’s been very successful… We’ve brought a lot of experience to this business,” says Motorview Dealer Principal Martin Nyhan, who has been working in the motor trade for 40 years.
Motorview opened its doors at a time when almost everyone else was closing theirs. It was 2008 and the recession was biting hard. Looking back on that era in recent economic history, it seems as though it was a time when nobody was buying a car. How did the business manage to survive from such a challenging starting point?
“In this area – between Carrigtwohill, Midleton, Cobh, Youghal and Fermoy – you have a great hub of employment and where you have that, you’ll have people working and looking to buy cars,” says Martin, who spotted an opportunity and moved from West Cork to establish Motorview.
“We started off with a small team and we gradually built it up and got the ball rolling. We’ve 14 working here now but there were only about 5 or 6 people when we started. As things were improving generally, we kept growing the business… We had to watch our prices and remain very competitive. It was a time when the banks weren’t lending money and people were going to the Credit Union to get finance. When 2012 came, the banks began to lend again and things took off from there.”
It also helped that the brand in which Motorview has been dealing exclusively is one that offered a quality range of vehicles and service that was without par: “Kia is the home of the seven-year warranty,” he points out, “and nobody else was offering that at the time. It’s a brand that was always offering good value for money and the residuals were very good on them too. When you’re in a recession, a growing brand like Kia that offers good value for money will always sell.”
Nothing has changed from the point of view of offering good value for money and the other attributes that have made the Kia brand one of the best-selling in Ireland. “Even models that are two or three years old, we can still sell them with a four-year warranty and that suits a lot of people.”
While car sales are going from strength to strength, the service side of the business has seen an equally impressive upward trajectory. When your car comes with a long guarantee, then there will always be plenty of repeat business from a service point of view. “If we sell a car to a customer, most of them will come back to us for their services,” he says, also pointing out that Motorview has the largest selection of quality used cars in County Cork.
The diesel-engine cars are still the strongest selling. The hybrid vehicles are still a more expensive option for customers and the fully electric range is still growing but doesn’t suit all customers: “They don’t suit everyone,” says Martin. “For example, a sales rep wouldn’t choose an electric car because they would be doing high mileage and would be limited by the range of the car. It would suit people commuting, for example.” Currently, electric models have a range of somewhere in the region of 300 kilometres – suitable for a lot of people but not those whose daily duties risk going over that amount.
Motorview were pleased to have a number of new models added to the range this year. These include the Stonic, whose elevated driving position and stateof-the-art technology have made a strong impression on the market. The every-popular Ceed also saw a new model introduced this year available in hatchback and estate versions. Added to that are the Picanto (the ideal runabout), the Rio (a popular small family car), the Optima (a car to suit family or rep with affordable luxury and impressive looks), the 7-seater Carens and Sorento, the muscle-bound flagship car the Stinger and the most popular of all – the Sportage.
“Our biggest selling model is the Sportage,” says Martin. “First of all, it suits everybody – it suits as a family car, it suits older people because it’s easy to get in and out of, people love the style of it, it has great accessories and it also sells very well in the used-car market.” He also adds that the 2019 model will be an even more economical 1.6-litre version with even lower emissions.
Amongst the members of the team at Motorview are a number of highly experienced and expert individuals. These include brand manager Aidan Jackson, who heads the sales team with an in-depth knowledge of the Kia brand and with almost 20 years of experience in the motor trade (almost 10 of which are with Motorview). Backing him up is Senior Sales Executive Cathal Ó Duinnín and the sales team of Mark Whelan and James O’Driscoll. Brendan Barry is the Business Manager and Alan O’Sullivan is Head of Marketing. On the services side of things, the Service Team is headed by the very experienced Service Manager Gina Gallagher and Parts Manager Aidan O’Donnell.
Martin is very grateful for the success of the last 10 years: “I’d like to thank all the customers and staff for their continued support over the past and into the future,” he says. Further to that, Motorview are celebrating their 10-year anniversary by giving a 10% discount in parts and service from now until Christmas. They’re also offering an exciting brand new service to customers within a reasonable distance of the showrooms in Midleton: a collection and drop-off service. “If someone is at work, we’ll go to their place of work, collect the car, bring it in for a service and then bring it back when it’s finished. So people can stay at work while their car is serviced.”
The service will be limited to a radius of around 10-15km and customers can contact Gina to talk about it. Between these two initiatives, Motorview is hoping to give back something to their growing base of loyal customers.
Martin Nyhan, Dealer Principal.
Martin Nyhan, (front row centre) with Motorview staff members.
Martin Nyhan with James Brooks MD of Kia Ireland, congratulating Motorview 10 years in business.