Mo­torview, ten years driv­ing to­wards a bright fu­ture

Irish Examiner - - Motoring -

For the car-buy­ing pub­lic in East Cork and West Water­ford, it’s dif­fi­cult to be­lieve that Mo­torview in Mi­dle­ton has been in ex­is­tence for ten years. For many, this house­hold car deal­er­ship feels like it has al­ways been there.

“We came to Mi­dle­ton ten years ago and it’s been very suc­cess­ful… We’ve brought a lot of ex­pe­ri­ence to this busi­ness,” says Mo­torview Dealer Prin­ci­pal Mar­tin Ny­han, who has been work­ing in the mo­tor trade for 40 years.

Mo­torview opened its doors at a time when al­most ev­ery­one else was clos­ing theirs. It was 2008 and the re­ces­sion was bit­ing hard. Look­ing back on that era in re­cent eco­nomic his­tory, it seems as though it was a time when no­body was buy­ing a car. How did the busi­ness man­age to sur­vive from such a chal­leng­ing start­ing point?

“In this area – be­tween Car­rigt­wohill, Mi­dle­ton, Cobh, Youghal and Fer­moy – you have a great hub of em­ploy­ment and where you have that, you’ll have peo­ple work­ing and look­ing to buy cars,” says Mar­tin, who spot­ted an op­por­tu­nity and moved from West Cork to es­tab­lish Mo­torview.

“We started off with a small team and we grad­u­ally built it up and got the ball rolling. We’ve 14 work­ing here now but there were only about 5 or 6 peo­ple when we started. As things were im­prov­ing gen­er­ally, we kept grow­ing the busi­ness… We had to watch our prices and re­main very com­pet­i­tive. It was a time when the banks weren’t lend­ing money and peo­ple were go­ing to the Credit Union to get fi­nance. When 2012 came, the banks be­gan to lend again and things took off from there.”

It also helped that the brand in which Mo­torview has been deal­ing ex­clu­sively is one that of­fered a qual­ity range of ve­hi­cles and ser­vice that was with­out par: “Kia is the home of the seven-year war­ranty,” he points out, “and no­body else was of­fer­ing that at the time. It’s a brand that was al­ways of­fer­ing good value for money and the resid­u­als were very good on them too. When you’re in a re­ces­sion, a grow­ing brand like Kia that of­fers good value for money will al­ways sell.”

Noth­ing has changed from the point of view of of­fer­ing good value for money and the other at­tributes that have made the Kia brand one of the best-sell­ing in Ire­land. “Even mod­els that are two or three years old, we can still sell them with a four-year war­ranty and that suits a lot of peo­ple.”

While car sales are go­ing from strength to strength, the ser­vice side of the busi­ness has seen an equally im­pres­sive up­ward tra­jec­tory. When your car comes with a long guar­an­tee, then there will al­ways be plenty of re­peat busi­ness from a ser­vice point of view. “If we sell a car to a cus­tomer, most of them will come back to us for their ser­vices,” he says, also point­ing out that Mo­torview has the largest se­lec­tion of qual­ity used cars in County Cork.

The diesel-en­gine cars are still the strong­est sell­ing. The hy­brid ve­hi­cles are still a more ex­pen­sive op­tion for cus­tomers and the fully elec­tric range is still grow­ing but doesn’t suit all cus­tomers: “They don’t suit ev­ery­one,” says Mar­tin. “For ex­am­ple, a sales rep wouldn’t choose an elec­tric car be­cause they would be do­ing high mileage and would be lim­ited by the range of the car. It would suit peo­ple com­mut­ing, for ex­am­ple.” Cur­rently, elec­tric mod­els have a range of some­where in the re­gion of 300 kilo­me­tres – suit­able for a lot of peo­ple but not those whose daily du­ties risk go­ing over that amount.

Mo­torview were pleased to have a num­ber of new mod­els added to the range this year. Th­ese in­clude the Stonic, whose el­e­vated driv­ing po­si­tion and stateof-the-art tech­nol­ogy have made a strong im­pres­sion on the mar­ket. The ev­ery-pop­u­lar Ceed also saw a new model in­tro­duced this year avail­able in hatch­back and es­tate ver­sions. Added to that are the Pi­canto (the ideal run­about), the Rio (a pop­u­lar small fam­ily car), the Op­tima (a car to suit fam­ily or rep with af­ford­able lux­ury and im­pres­sive looks), the 7-seater Carens and Sorento, the mus­cle-bound flag­ship car the Stinger and the most pop­u­lar of all – the Sportage.

“Our big­gest sell­ing model is the Sportage,” says Mar­tin. “First of all, it suits every­body – it suits as a fam­ily car, it suits older peo­ple be­cause it’s easy to get in and out of, peo­ple love the style of it, it has great ac­ces­sories and it also sells very well in the used-car mar­ket.” He also adds that the 2019 model will be an even more eco­nom­i­cal 1.6-litre ver­sion with even lower emis­sions.

Amongst the mem­bers of the team at Mo­torview are a num­ber of highly ex­pe­ri­enced and ex­pert in­di­vid­u­als. Th­ese in­clude brand man­ager Ai­dan Jack­son, who heads the sales team with an in-depth knowl­edge of the Kia brand and with al­most 20 years of ex­pe­ri­ence in the mo­tor trade (al­most 10 of which are with Mo­torview). Back­ing him up is Se­nior Sales Ex­ec­u­tive Cathal Ó Duin­nín and the sales team of Mark Whe­lan and James O’Driscoll. Bren­dan Barry is the Busi­ness Man­ager and Alan O’Sul­li­van is Head of Mar­ket­ing. On the ser­vices side of things, the Ser­vice Team is headed by the very ex­pe­ri­enced Ser­vice Man­ager Gina Gal­lagher and Parts Man­ager Ai­dan O’Don­nell.

Mar­tin is very grate­ful for the suc­cess of the last 10 years: “I’d like to thank all the cus­tomers and staff for their con­tin­ued sup­port over the past and into the fu­ture,” he says. Fur­ther to that, Mo­torview are cel­e­brat­ing their 10-year an­niver­sary by giv­ing a 10% dis­count in parts and ser­vice from now un­til Christ­mas. They’re also of­fer­ing an ex­cit­ing brand new ser­vice to cus­tomers within a rea­son­able dis­tance of the show­rooms in Mi­dle­ton: a col­lec­tion and drop-off ser­vice. “If some­one is at work, we’ll go to their place of work, col­lect the car, bring it in for a ser­vice and then bring it back when it’s fin­ished. So peo­ple can stay at work while their car is ser­viced.”

The ser­vice will be lim­ited to a ra­dius of around 10-15km and cus­tomers can con­tact Gina to talk about it. Be­tween th­ese two ini­tia­tives, Mo­torview is hop­ing to give back some­thing to their grow­ing base of loyal cus­tomers.

Mar­tin Ny­han, Dealer Prin­ci­pal.

Mar­tin Ny­han, (front row cen­tre) with Mo­torview staff mem­bers.

Mar­tin Ny­han with James Brooks MD of Kia Ire­land, con­grat­u­lat­ing Mo­torview 10 years in busi­ness.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.