Irish Independent - Business Week - - IN PERSON -

I HAVE bad news for you – re­tail­ers will do what they want and how they want to do it.

For you to be com­plain­ing that a com­peti­tor prod­uct is cheaper isn’t cred­i­ble — and not a con­ver­sa­tion I would be en­cour­ag­ing you to re­peat, es­pe­cially to a trade buyer.

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