US-Ir­ish joint ven­ture Five Farms launches in Ire­land

Irish Independent - Business Week - - FRONT PAGE - El­lie Don­nelly

FIVE FARMS Ir­ish Cream Liqueur has launched in Ire­land.

Al­ready avail­able in 20 states in the US, the drink is a US-Ir­ish joint ven­ture be­tween Mc­Cormick’s Dis­till­ing com­pany in Mis­souri and drinks in­dus­try vet­eran Johnny Harte, pic­tured.

To-date the part­ners have in­vested around €1m in de­vel­op­ing the prod­uct.

“We first started rolling out the drink in the US, and de­mand has been way be­yond ex­pec­ta­tion,” Mr Harte said.

“As this is a premium liqueur we want to be care­ful that the prod­uct is man­aged in the cor­rect way and that we have a sus­tain­able sup­ply chain.”

Both Mr Harte and Mc­Cormick’s have eq­uity in the prod­uct, and in ad­di­tion, Mr Harte gets to tap into Mc­Cormick’s re­sources to de­velop the brand fur­ther.

The prod­uct is crafted from sin­gle batches of cream sourced and pro­duced in Co Cork, us­ing the milk from five fam­ily run farms.

The drink won the ‘Chair­man’s Tro­phy’ at this year’s Ul­ti­mate Spir­its Chal­lenge, a global wine and spir­its com­pe­ti­tion.

Ear­lier this month Mr Harte, a Done­gal na­tive, was ap­pointed to the board of the Al­co­hol Bev­er­age Fed­er­a­tion of Ire­land.

He pre­vi­ously served as chair­man of the Ir­ish Spir­its As­so­ci­a­tion.

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