Ap­ple ‘or­dered 10pc cut in lat­est iPhone pro­duc­tion’

Irish Independent - Business Week - - TECHNOLOGY - Bloomberg News

AP­PLE has told sup­pli­ers to cut pro­duc­tion of its lat­est iPhones by about 10pc over the com­ing quar­ter, again trim­ming its own pro­jec­tions for out­put of its flag­ship de­vice.

The smart­phone giant made the re­quest be­fore last week’s shock re­duc­tion in its sales out­look, ‘Nikkei’ said, cit­ing uniden­ti­fied sources as say­ing.

It is the se­cond time in as many months that Ap­ple has scaled back its iPhone fore­casts, the Ja­panese me­dia out­let added.

The pull­back cov­ered all three lat­est mod­els from the cheapest XR to the XS Max, it said.

Ap­ple low­ered its rev­enue out­look for the first time in al­most two decades on Jan­uary 2, cit­ing weaker de­mand in China.

The move stoked con­cerns not just about the health of the con­sumer elec­tron­ics mar­ket but also a fasterthan-ex­pected slow­down of the world’s se­cond-largest econ­omy.

The Cu­per­tino, Cal­i­for­nia-based com­pany is now tar­get­ing over­all pro­duc­tion vol­ume of both old and new iPhones of 40 mil­lion to 43 mil­lion units in the March quar­ter, down from 47 mil­lion to 48 mil­lion pre­vi­ously, the Nikkei re­ported, cit­ing an­other per­son fa­mil­iar. That’s a sharp de­cline from the 52.2 mil­lion it re­ported sell­ing in 2018’s March quar­ter.

Ap­ple rep­re­sen­ta­tives didn’t re­spond to a re­quest for com­ment.

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