Finding the perfect pair of jeans, is not easy, is it? Despite being one of the most universally loved items of clothing — and the most popular — it seems that sourcing the ideal pair is a universal sartorial struggle. With so much choice in the market, the task can be overwhelming. In the current era of mass-production, it not only makes sense to shop around and invest, but it is the more sustainable option, both financially and environmentally. In recent years, Japan has steadily gained a reputation as the world’s leading denim destination. When compared with its
American counterpart, the history of
Japanese denim is a relatively recent tale, but it is Japan’s signature craftsmanship that makes its denim so highly sought-after and unique. What makes
Japanese denim so special some 40 years after it was first created is the artisanal techniques that remain at the centre of its production; namely the old looms on which the denim is woven and the use of natural dye, as opposed to synthetic which is used by most other manufacturers. Double-denim is everywhere right now but if you’re not feeling it, there’s an alternative way to ease into the trend. Pair black jeans with a light blue chambray shirt for a much easier way to do double denim. It nods to the same relaxed-butconfident vibe, but isn’t as overt.