Irish Independent - Weekend Magazine - - Column -

Find­ing the per­fect pair of jeans, is not easy, is it? De­spite be­ing one of the most uni­ver­sally loved items of cloth­ing — and the most pop­u­lar — it seems that sourc­ing the ideal pair is a uni­ver­sal sar­to­rial strug­gle. With so much choice in the mar­ket, the task can be over­whelm­ing. In the cur­rent era of mass-pro­duc­tion, it not only makes sense to shop around and in­vest, but it is the more sus­tain­able op­tion, both fi­nan­cially and en­vi­ron­men­tally. In re­cent years, Ja­pan has steadily gained a rep­u­ta­tion as the world’s lead­ing denim des­ti­na­tion. When com­pared with its

Amer­i­can coun­ter­part, the his­tory of

Ja­panese denim is a rel­a­tively re­cent tale, but it is Ja­pan’s sig­na­ture crafts­man­ship that makes its denim so highly sought-after and unique. What makes

Ja­panese denim so spe­cial some 40 years after it was first cre­ated is the ar­ti­sanal tech­niques that re­main at the cen­tre of its pro­duc­tion; namely the old looms on which the denim is wo­ven and the use of nat­u­ral dye, as op­posed to syn­thetic which is used by most other man­u­fac­tur­ers. Dou­ble-denim is ev­ery­where right now but if you’re not feel­ing it, there’s an al­ter­na­tive way to ease into the trend. Pair black jeans with a light blue cham­bray shirt for a much eas­ier way to do dou­ble denim. It nods to the same re­laxed-but­con­fi­dent vibe, but isn’t as overt.

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