Simon & Schuster, 400 pages, €12 You wouldn’t recognise Phil Knight if he walked past you on the street, but you’ll certainly be familiar with his company. In fact, you’re likely to have several items from it in your wardrobe. The American is the founder of sportswear giant Nike and from its early days in the 1970s, he built up an empire. The swoosh — which he commissioned for a low rate — is among the best-known logos in the world today.
Shoe Dog is something of a rags-toriches biography, a potted history of US sport and a look at the birthplace of so-called ‘athleisure’.
Knight has had some of the most significant sports stars in history wear the swoosh, including Tiger Woods and Michael Jordan — both of whom are written about here.