Shoe Dog

Irish Independent - Weekend Review - - FRONT PAGE - JOHN MEAGHER

Phil Knight

Simon & Schus­ter, 400 pages, €12 You wouldn’t recog­nise Phil Knight if he walked past you on the street, but you’ll cer­tainly be fa­mil­iar with his com­pany. In fact, you’re likely to have sev­eral items from it in your wardrobe. The Amer­i­can is the founder of sportswear gi­ant Nike and from its early days in the 1970s, he built up an em­pire. The swoosh — which he com­mis­sioned for a low rate — is among the best-known lo­gos in the world to­day.

Shoe Dog is some­thing of a rags-toriches bi­og­ra­phy, a pot­ted his­tory of US sport and a look at the birth­place of so-called ‘ath­leisure’.

Knight has had some of the most sig­nif­i­cant sports stars in his­tory wear the swoosh, in­clud­ing Tiger Woods and Michael Jor­dan — both of whom are writ­ten about here.

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