Brent­ford eye €175m wind­fall from win­ner-takes-all derby

Irish Independent - - Sport | Soccer -

BRENT­FORD stand to earn around £160mil­lion (€175m) over three years in ad­di­tional rev­enue if they beat Ful­ham in tonight’s Cham­pi­onship play-off fi­nal, ac­cord­ing to sports fi­nan­cial an­a­lysts Deloitte.

The game re­mains the most valu­able single match in world foot­ball, as it brings with it the prize of Premier League foot­ball and ac­cess to the tele­vi­sion money af­forded to top-flight clubs.

Deloitte say that if the Bees were to sur­vive their first sea­son the ad­di­tional rev­enue would rise to £265m (€295m) over five years, with Cham­pi­onship win­ners Leeds ben­e­fit­ing to the same tune as Brent­ford. Ful­ham would re­ceive around £135m (€150m) over three years if they beat their fel­low west Lon­don­ers, a re­duced amount be­cause they are cur­rently in re­ceipt of para­chute pay­ments af­ter their rel­e­ga­tion to the Cham­pi­onship in 2019.

Dan Jones, part­ner and head of the sports busi­ness group at Deloitte, said: “This sea­son’s Cham­pi­onship has been tem­po­rar­ily in­ter­rupted by the Covid-19 pan­demic; how­ever, as the sea­son comes to a close, all eyes will be on Wem­b­ley in what still re­mains world foot­ball’s big­gest fi­nan­cial, win­ner-takes-all, prize match. De­spite the dis­rup­tion to the sea­son, the league has re­mained ex­tremely com­pet­i­tive at the topend of the ta­ble, and yet again the play-off semi-fi­nals have pro­vided sup­port­ers and neu­tral foot­ball fans with ex­cel­lent en­ter­tain­ment.”

Deloitte said the ad­di­tional £160m is made up of an es­ti­mated £85m in cen­tral broad­cast­ing dis­tri­bu­tions, and para­chute pay­ments over the 2021-’22 and 2022-’23 sea­sons to­talling £75m if they are relegated next sum­mer.

The fig­ure is slightly down from the £170m Deloitte has es­ti­mated pro­moted sides would earn in pre­vi­ous sea­sons, due to an­tic­i­pated re­bates hav­ing to be paid to broad­cast­ers for this sea­son’s dis­rup­tion caused by the coro­n­avirus pan­demic.

The di­rec­tor of Deloitte’s sports busi­ness group Tim Bridge said: “The fi­nan­cial prize for Brent­ford or Ful­ham, as well as Leeds United and West Bromwich Al­bion, is likely to be in ex­cess of £265m (€295m) if they sur­vive their first sea­son in the Premier League.

“Fur­ther­more, given the re­cent im­pact of Covid-19, it is likely that the fi­nan­cial im­pact of pro­mo­tion will be bet­ter re­ceived than ever be­fore.”

Ful­ham man­ager Scott Parker will have top goalscorer Alek­san­dar Mitro­vic avail­able for tonight’s show­down.

The Ser­bian missed both semi-fi­nal legs against Cardiff City with a ham­string in­jury, but has re­turned to train­ing and is avail­able for se­lec­tion as the Cot­tagers look to se­cure a Premier League re­turn.

Mitro­vic scored 26 times in the Cham­pi­onship this sea­son, the same as Brent­ford’s Ol­lie Watkins, but clinched the golden boot ahead of his lo­cal ri­val af­ter play­ing fewer min­utes.

Brent­ford v Ful­ham, Live, Sky Sports, 7.45

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