New ambassador role for Telford
FORMER North of Ireland champion Wayne Telford is the new Ireland ambassador for an innovative golf performance coaching programme.
Eleven years after he saw off Paul Cutler to win the “North” on his home course of Royal Portrush, the former Europro Tour professional takes up a new role for “What’s in the Bag”, a new performance development programme for golfers created by Master NLP practitioner John Taylor.
The programme focuses on personality profiling, enhanced self-awareness and holistic philosophies including mindfulness and meditation.
“I started working with Wayne to relaunch his own dreams of playing high level professional golf, following a long recovery from serious injury,” Taylor said.
“We connected immediately. We both understand the importance of managing your thought processes, being aware of self-talk and building positivity in the way we approach golf and life.”
Telford was tipped to join fellow Northern Irishmen Graeme McDowell and Rory McIlroy at the top of the professional game after winning the North and earning full playing rights on the Challenge Tour.
But he suffered a serious neck injury just months into his rookie season and underwent surgery to try and realign herniated discs in his spine.
“The last decade has been tough, battling injury and ultimately having to change my path from tournament golfer to being a PGA Professional,” Telford said. “The experiences I’ve had and the challenges I’ve faced have led me to appreciate just how important mental resilience and a strong mind are in playing your best as a golfer.
“I’m delighted to be joining the What’s in the Bag team as an ambassador, introducing NLP and John’s ground-breaking coaching to golfers across Ireland.”
To find out more about What’s in the Bag, visit whatsinthebag.club/