TikTok will add labels to content made with AI in bid to tackle false information
TikTok will begin labelling content created using artificial intelligence (AI) when it is uploaded from outside the platform.
The social media company said this is an attempt to combat misinformation from being spread.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” it said in a statement.
“Labelling helps make that context clear – which is why we label AIGC made with TikTok ‘AI effects’, and have required creators to label realistic AIGC for over a year.”
The move is part of an overall effort by the tech industry to provide more safeguards for AI usage.
In February, Meta announced it was working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by AI tools.
The efforts would include Facebook and Instagram users seeing labels on AI-generated images that appear on their social media feeds.
Google said last year that AI labels are coming to YouTube and its other platforms.
A push for digital watermarking and labelling of AI-generated content was also part of an executive order that US president Joe Biden signed in October.
TikTok said that it is teaming up with the Coalition for Content Provenance and Authenticity and will use its “Content Credentials” technology.
The company said the technology can attach metadata to content, which it can use to instantly recognise and label AI-generated content.
TikTok said its use of the capability started yesterday on images and videos, and will be coming to audio-only content soon. Over the upcoming months, “Content Credentials” will be attached to content made on TikTok, which will remain on content when downloaded.
This will help identify AI-generated content that is made on TikTok and help people learn when, where and how the content was made or edited.
TikTok said it is the first video-sharing platform to put the credentials into practice and will join the Adobe-led Content Authenticity Initiative to help push the adoption of the credentials.
“TikTok is the first social media platform to support Content Credentials, and with over 170 million users in the United States alone, their platform and their vast community of creators and users are an essential piece of that chain of trust needed to increase transparency online,” Dana Rao, Adobe’s executive vice president, general counsel and chief trust officer, said in a blog post.