€1.4m whisk taker
Bake Off Stacey’s firm in the red
Bake Off judge Paul Hollywood has clicked with Prue Leith, his new TV sidekick was one of the founding directors of ASOS and in 2012 he and two colleagues sold their shares for an astonishing €57million, 12 years after its launch.
A source said of Kidly: “The company has faced massive losses but James continues to put money into the company. He is dedicated to it.”
FUZZY
Earlier this year James told how he loves internet retail. He said: “It’s all I’ve ever done – so I’m doing my hobby, which makes me very lucky.
“I also like it when other people are happy. A happy team and hearing from our Kidly parents and customers always makes me feel warm and fuzzy.”
James and Stacey live in Radlett, Mary and Prue, 1974 Herts, with their three sons aged 11, eight and four.
Stacey has told how her gran Phyllis gave her a taste for baking by helping her make bread and butter pudding when she was a girl.
Last Tuesday Stacey won first place in Bake Off ’s technical section for her cranberry and cinnamon tea cakes.
And she was chuffed Stacey’s firm owes fortune Former Bake Off star Mary to receive praise from both judges. Prue Leith said: “It’s a good teacake.” And Paul Hollywood agreed it was “decent”. Afterwards Stacey punched the air and said: “First in the technical on bread week. That is massive!” But she failed to impress the judges with her showstopper challenge. And that meant Russian-born Julia Chernogorova was crowned star baker – after Steven Carterbailey won the first two weeks. The Sunday Mirror approached Kidly for a comment but had received no response when we went to press. halina.watts@ trinitymirror. com