English wine? It’s Markup Pierre White
MARCO Pierre White is selling diners English wine despite saying only a “total numpty” would buy it.
The celebrity chef branded it “overpriced and not very good”, but that hasn’t stopped him charging €50 a bottle for Cornishmade Bacchus Dry at his Wheeler’s Oyster Bar & Grill in London.
And he’s charging almost three times the €17 it goes for in Waitrose. Six bottles bought directly from the vineyard would cost Pierre White €85, so his hefty mark up makes his profit per case around €215.
Bob Lindo, founder of Camel Valley Vineyards, who supplied the wine, tweeted a photo of the menu and wrote: “It gives me great pleasure to welcome Marco Pierre White to the numpty club”.
At his recent Plymouth restaurant opening White, 55, said: “The French make the best wine. The English just play at it. Why buy it unless you are a total numpty?”