County goes against flow in new car sales

New Ross Standard - - NEWS - By ANNA HAYES

CAR SALES in County Wex­ford in­creased by 3.42% in 2018, a fig­ure which bucked the na­tional av­er­age of a 4.4% de­crease, some­thing which has been largely at­trib­uted to the un­cer­tainty sur­round­ing Brexit.

In to­tal, 3,174 new ve­hi­cles were reg­is­tered in Wex­ford over the course of 2018. The ma­jor­ity of these (1,035) were sold in Jan­uary, with an­other sales bump oc­cur­ring in July (725) with the ar­rival of the 182 plates.

Fe­bru­ary and March also re­mained strong for sales with 417 and 439 cars sold re­spec­tively, be­fore tak­ing a dip to 180 and 132 in April and May, and just 22 new cars were sold in June.

To­wards the sec­ond half of the year, 116 cars were sold in Au­gust be­fore sales dipped to 73 in Septem­ber, 27 in Oc­to­ber, eight in Novem­ber and no sales in De­cem­ber.

While the Jan­uary sale fig­ure was lower than that of Jan­uary 2017, the six months that fol­lowed were con­sid­er­ably bet­ter than the same pe­riod in 2017, reg­is­ter­ing per­cent­age in­creases rang­ing from 1% to 34%.

Na­tion­ally, new elec­tric car registrations for 2018 have in­creased with 1,233 reg­is­tered in com­par­i­son to 622 in 2017. While the diesel and petrol mar­ket shares have moved closer na­tion­ally, in Wex­ford over 56% of new cars reg­is­tered in 2018 were diesel pow­ered.

• In terms of brands, Hyundai sold most cars in Wexxford (347), fol­lowed by Ford (340), Toy­ota (301), Volk­swa­gen (274), Re­nault (255), Nis­san (244), Peu­geot (176), Skoda (160), Opel (147), and Kia (144).

• The top sell­ing ve­hi­cle in Wex­ford was the Hyundai Tuc­son, which had 124 new registrations.

• Of the 3,174 new cars reg­is­tered in Wex­ford last year, 1,790 were diesel while 1,168 were petrol. 170 petrol elec­tric cars were reg­is­tered with 39 elec­tric and seven petrol/plug-in elec­tric hy­brids sold.

• Al­most 40 per cent of the new cars sold in County Wex­ford last year were of the jeep/SUV stan­dard va­ri­ety.

• 1,173 hatch­backs were sold in the county, rep­re­sent­ing al­most 37% of the to­tal. 30.75% of new cars reg­is­tered were MPVs.

• The ma­jor­ity of cars reg­is­tered in Wex­ford (80.53%) were man­ual trans­mis­sion.

• Grey was the pre­ferred colour for over a third of Wex­ford car own­ers, with 34.56% choos­ing to buy in that colour. Just over 18% picked white or ivory, with 14.71% opt­ing for blue and 14.46% choos­ing black.

Com­ment­ing on the fig­ures, SIMI Di­rec­tor Gen­eral Des­ig­nate Brian Cooke said that, de­spite the chal­lenges, the in­dus­try was look­ing ahead and con­cen­trat­ing on the new 191 sales pe­riod, adding that Jan­uary and the first quar­ter of the year would be the key fo­cus for deal­ers.

‘In this con­text, the new car mar­ket is hugely com­pet­i­tive, with a wide choice of mod­els and cre­ative in­cen­tives, as well as the avail­abil­ity of a va­ri­ety of fi­nanc­ing op­tions driv­ing real value for new car cus­tomers.

‘For con­sumers look­ing at the used car mar­ket, whether an Ir­ish car or a used im­port, SIMI’s ad­vice is to shop around and con­sider the real ben­e­fits of shop­ping in your lo­cal re­tailer, who not only pro­vide value to the cus­tomer but also en­cour­age eco­nomic

170 petrol elec­tric cars were sold in County Wex­ford last year, com­pared with 1,790 diesel cars, 1,168 petrol, 39 elec­tric and seven petrol/plug-in lelec­tric hy­brid cars.

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