Trend forecast
The beauty buying team at Arnotts have unveiled the biggest beauty trends for 2021 across skincare, make-up, wellness and grooming, forecasting what is expected to take centre stage in the beauty sphere this year. The big hitters set to lead include simpli ed skincare, minimal and fuss-free make-up, a focus on the eyes, nourishing skin from the inside out with beauty supplements and perfecting the ‘Zoom look’ e ortlessly.
It’s All About the Eyes
With face coverings continuing to be a necessity for 2021, the eyes are the main focus. From de ned brows to lush lashes, it really is all about the eyes. Eye creams, de ning eyeliners, push up mascaras and an array of ever-popular eye palettes all add to this eye focus. Customers are updating their beauty arsenal with products that will hydrate, smooth and brighten the eye, addressing common concerns like pu ness, dark circles and ne lines. As we continue with DIY beauty maintenance at home, lash and brow tinting products are now becoming a new necessity.
Mascara sales have soared. Charlotte Tilbury’s Pillowtalk Push Up mascara leads the way since its launch last September. Toofaced, Hourglass, Urban Decay, Lancôme, Laura Mercier and NARS are also some of the most popular mascara brands at the moment.
Beauty from within
Beauty supplements are a wellness must-have in 2021. Make-up routines were altered during the past 12 months and the focus has shifted to extending skincare routines as a form of self-care. The starting point for good skincare comes from within: beauty supplements are incredible for boosting the health of hair, skin and nails from the inside out.
Buy Less and Buy Better
Customers are curating an edit of skincare by investing in hard-working products that o er high-performing visible results. From skincare ‘sel e’ trends to new skincare rituals, customers are building an at-home salon-worthy supply of key products and devices.
Minimal Make-up
2021 sees a continued move towards a more natural beauty approach, with full coverage make-up and contouring making way for a new natural glow. With many people working from home over the past year, we have witnessed a change of habits. The time once designated to commutes has been replaced with new beauty regimes. Customers are upgrading their skincare brands, concentrating on the power of the ingredients and combining this with minimal make-up. Make-up with skincare bene ts has seen CC creams, BB creams, concealers and tinted moisturisers now appear as staples for achieving a ‘no make-up make-up’ look.
Zoom ready
Zoom and virtual calls are not going anywhere for 2021 and we can expect customers to become au fait with getting ‘Zoom ready’ e ortlessly, with products that are simple to use. Multi-purpose products that can be used for cheeks, lips and lids are expected to be sought after. From a bright-coloured lipstick, a pop of blush or bronzer and an application of mascara; customers are turning to products that give the face some de nition on screen.