Sustainable brands

The latest fashion trend isn’t a seasonal colour or a must-have style: It’s the concept of sustainable fashion and ethical clothing. e textiles industry is wreaking havoc on the environment between the processes to make clothing and the waste when it gets tossed, so brands and consumers alike have taken a much-needed interest in improving these issues. While there’s no such thing as completely ecofriendly clothing, there are brands working diligently to help make a di erence. While ‘fast fashion’ describes clothing that is cheaply made and intended for short-term use, ‘sustainable’ or ‘ethical’ fashion is the opposite and is sometimes even referred to as ‘slow fashion.’ It takes into account the full lifecycle of the product — from the design, sourcing, and production processes — and looks at everyone and everything being a ected by it, from the environment, to the workers and communities where it’s produced, to the consumers who buy it.

Pandora

Sustainability and responsible business practices have been part of the Pandora brand since the very beginning. Pandora is committed to become a low-carbon, circular, inclusive and fair business, and are taking steps towards this aspiration. In an e ort to become carbon neutral by 2025, Pandora recycles, re-uses and re-purposes 100% of the waste products from their jewellery manufacturing processes, and use recycled 88% silver grain for their jewellery, the rest of which comes from ethical mining. Its factory in Thailand is solar-owered and also built recycled from local materials.

Veja

Established in 2004, Parisian sneaker brand Veja have become hugely popular but not many people know the history of the brand. They work with small producers across Brazil and focus on respecting the environment by using materials such as vegan leather. The recent launch of their performance runner, The Marlin, is made with 62% bio-based and recycled materials like plastic bottles, sugar cane, banana oil, natural latex, rice waste and Amazonian rubber.

Each item in the Conscious collection has an aspect that lessens its environmental impact, like organic cotton or recycled polyester. You can also recycle your unwanted clothing at H&M stores for a discount to buy something new. Even if it’s torn up and can’t be worn, the company makes sure the clothes are used for something else and won’t end up in a land ll. H&M Conscious Collection

Stella Mccartney

Stella Mccartney has long explored ways to become more sustainable. With a cruelty-free ethos and dedication to the environment, Stella Mccartney’s collections and accessories are free from fur and leather. The brand has implemented the use of regenerated cashmere instead of virgin cashmere, as well as sustainable viscose – both e orts have a less harmful e ect on the environment.

Levi jeans

From growing the cotton to dyeing and nishing, it takes over 7,000 litres of water just to make one pair of jeans. Levi’s focuses on the nishing processes to remove water wherever possible with its Water