Give the Gift of Joint Support
Spoonful botanical, Irelands leading joint support product is fast becoming a staple in households. Spoonful Botanical, is an all-natural health product from a Louth-based business providing support to people with joint issues all across the country.
SUCCESS
Winner of highly sought-after accolades such as the retailer product of the year award and the finalists at the National Enterprise Awards. The innovative blend of the highest quality traditional herbs, spices and fermented fruits, including turmeric, ginger, black pepper, cinnamon and cayenne, to name but a few may well be the magic Spoonful.
The blend of ingredients helps people who need joint support and improves gut health. What makes Spoonful Botanical unique is that they use the whole root of the spices, dehydrate and grind the root back to a powder form. This guarantees the quality of each of their ingredients. The couple behind the product are Louth senior footballer Conor Grimes and wife Jayne Grimes. Conor explains “We knew from testimonials and people getting in touch that Spoonful Botanical was providing joint support for thousands of people across Ireland and Europe. We had to leave it to our customers to do our promotion and spread their experiences through word of mouth.”
“Thankfully over the last couple of years we have been working with scientific laboratories such as Fitz scientific and Als global (Australian Laboratory Service) to test and run scientific studies on the product and we have discovered the magic in Spoonful Botanical. The high vitamin C content along with natural ingredients allows us make health claims. This is a major turning point in our journey.”
The innovation doesn’t stop there, however, as the pair further developed their product and included a fermentation process that increases the availability and enhances the benefits of the ingredients in one simple step. “The fermentation is a fundamental aspect to our product. We combine all 14 root herbs and spices with our golden jumbo raisins and leave them to ferment for 21 days. Good bacteria grow during the fermentation process, and this is one of the reasons the product is a truly unique formulation. Spoonful is such a simple way to incorporate all the different ingredients that are essential to normal collagen formation, bone formation and cartilage formation, which are the essential steps to provide joint support. You take one heaped tea-spoon of the product every day, straight from the jar, in porridge, natural yoghurt, or however you feel like having it. “People get creative with how to take their spoonful,” says Jayne.
ASIAN INSPIRATION
The idea stemmed from the couple’s travels in Asia, where Conor and Jayne saw first-hand how the locals used the highest-grade herbs and spices in their purest form. Conor explains: “My grandmother was suffering badly with her joints and needed natural support at the time when we were travelling, so we decided to bring back the ingredients, prepare and ferment the spices in the same way we had seen. Spoonful Botanical was contributing to her bone and cartilage health and she began to perform simple daily tasks that previously she wouldn’t have considered. Through word of mouth we had over 1000 people taking the product on a repeat basis.”
BUILDING A BRAND
At this point, Enterprise Ireland, Bord Bia and the Local Enterprise office came on board and backed the duo’s up and coming food product. Conor and Jayne featured on RTÉ Nationwide and nothing could have prepared them for the surge in demand and the volume of repeat customers since.
“We scaled our production facility in Tullyallen, developed our e-commerce presence and grew our team. We are now stocked in over 400 health food stores and pharmacies, which is a huge growth area for us. We retail direct to consumers all over Europe via our website. Our plans are to expand on the UK market, developing distribution and growing market share.
Dealing direct with our customers and hearing the stories of how our product has made a difference in people’s lives, from people needing joint support to sports players, this is what makes it all worthwhile.” Conor explains
EXCITING JOURNEY
It’s been an exciting journey for the couple who started out looking to help a grandmother cope with her joints to get to a point where they quickly became experts in their process, only accepting the finest standard ingredients and gaining a deep understanding of their process. “It’s the careful granulation, dehydration and fermentation that makes this product hugely beneficial and makes it stand out from other products,” concludes Conor.
Website: www.spoonfulbotanical.com
Facebook: facebook.com/spoonfulbotanical
Instagram: @Spoonful_botanical