Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE -

It is im­por­tant to have a unique and ex­cel­lent qual­ity prod­uct to sell be­fore you start. But hav­ing a bril­liant prod­uct is not enough. You have to build strong brand recog­ni­tion, of­ten against stiff com­pe­ti­tion so a clearly de­fined mes­sage for your brand is vi­tal, par­tic­u­larly if you are con­sid­er­ing sell­ing abroad. Start­ing and grow­ing a busi­ness is hard. You must be will­ing to put in the ef­fort and work your­self to a stand­still, and you really must have a pas­sion for what you do oth­er­wise you will never be able to sus­tain the level of ef­fort re­quired. As busi­ness own­ers, we tend to think no one else can do things as well as we can. But it is im­por­tant to re­alise when it is time to hire a team to take on elements of the busi­ness that are not your strength to free your­self up for those ar­eas where your strengths lie. You sim­ply can­not scale your busi­ness with­out the sup­port of a strong and com­mit­ted team.

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