2DEVELOP

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE -

A STRONG PROD­UCT PORT­FO­LIO FOR EACH CUS­TOMER SEG­MENT Find­later & Co re­freshed its ranges for both on and off-trade so each sec­tor has its own port­fo­lio and iden­tity. This ap­plied not only to recog­nis­able brands like Wolf Blass but to grape va­ri­eties too. By avoid­ing cross­over, restau­rants in par­tic­u­lar had more dif­fer­en­ti­a­tion and re­ceived much less con­sumer price re­sis­tance.

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