Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE -

IN BAS­KET-LEVEL DATA THAT GIVES REAL IN­SIGHTS INTO HOW PEO­PLE SHOP One trend that was iden­ti­fied in the in­sights was that con­sumers pur­chased a more ex­pen­sive bot­tle of wine in the off-trade at the week­ends. How­ever, there was lit­tle choice at the €15-a-bot­tle level. They en­hanced the ‘wine price lad­der’ and added more pre­mium wines for the off-trade. They also dis­cov­ered that con­sumers in restau­rants were be­com­ing more ad­ven­tur­ous in their will­ing­ness to try

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