Get your vision right under a new North Star first and then let it guide you to a revamp of the necessary structure, roles and reporting lines
AMERICAN Express started out delivering mail across the US on horseback and then evolved over the years. Remember American Express traveller’s cheques? With travel at its core, it has reinvented itself to become one of the top charge-card companies in the world today. Virgin is another great example of an organisation that has diversified and evolved over the years.
Market dynamics can dictate the need for a restructure of your organisation chart. Changes to customer habits, new legislation, reducing manufacturing costs and technological advances can all combine to force the need for change.
When the market dictates it, survival and growth may well depend on your ability to adapt and possibly reinvent yourself. TRIANGLE Corporate history has many such examples of organisations adapting to their market and successfully reinventing themselves. In the case study below you’ll see that Triangle Computer Services started out selling equipment, mainly IBM systems. From the outset, it had a clear vision, DNA, strategy, structure, great people and a suite of services to cater for its chosen market.