Air­craft and car man­u­fac­turer Brazil of­fers Latin Amer­ica op­por­tu­ni­ties

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE - Melissa Fed­dis

WITH a pop­u­la­tion of 208 mil­lion and an ex­pand­ing mid­dle class, Brazil is Latin Amer­ica’s largest econ­omy. Now emerg­ing from re­ces­sion, growth in the mar­ket is fore­cast to stand at 1.2pc for 2018 and 2.5pc in 2019 ac­cord­ing to the OECD.

Brazil ac­counts for 21pc of all ex­ports by En­ter­prise Ire­land-backed com­pa­nies to Latin Amer­ica. In 2017, Ir­ish SMES grew their sales in the coun­try to €42m.

To strengthen busi­ness re­la­tion­ships in this in­creas­ingly im­por­tant mar­ket, Pat Breen, Min­is­ter for Trade, Em­ploy­ment, Busi­ness, EU Dig­i­tal Sin­gle Mar­ket and Data Pro­tec­tion, led a five-day trade mis­sion to Brazil in Septem­ber, ac­com­pa­nied by eight com­pa­nies sup­ported by En­ter­prise Ire­land.

Brazil’s ma­jor in­dus­tries are petrochem- ical, au­to­mo­tive, and agri-food. Key sec­tors tar­geted by Ir­ish com­pa­nies in­clude en­gi­neer­ing, fin­tech, life sciences, tele­com soft­ware, In­ter­net of Things, and ed­u­ca­tion ser­vices. Brazil is the world’s third-largest air­craft man­u­fac­turer and has a well-es­tab­lished car man­u­fac­tur­ing sec­tor, ar­eas in which Ir­ish com­pa­nies are in­creas­ingly com­pet­i­tive in­ter­na­tion­ally.

Dur­ing Septem­ber’s trade mis­sion, Mr Breen opened the new Sao Paulo of­fice of Crow­ley Car­bon, an en­ergy ser­vices busi­ness that helps to re­duce en­ergy con­sump­tion for global in­dus­trial and com­mer­cial cus­tomers. The Co Wick­low com­pany em­ploys five staff in Brazil and aims to em­ploy a fur­ther 10 in 2019.

“Open­ing our new of­fice in São Paulo marks the lat­est ex­pan­sion of our in­ter­na­tional busi­ness,” said Crow­ley Car­bon founder and chief ex­ec­u­tive Nor­man Crow­ley.

“Hav­ing a sig­nif­i­cant pres­ence in Brazil will sup­port the de­liv­ery of in­no­va­tive so­lu­tions to ex­ist­ing and fu­ture cus­tomers. Our story is a great ex­am­ple of how an Ir­ish or­gan­i­sa­tion can trans­form into a global en­ter­prise.

“The driv­ing force be­hind our un­prece­dented growth has been the high cal­i­bre of our ser­vice and qual­ity of our peo­ple, which has led us to triple in size each year for the last three years.”

Smur­fit Kappa, a global Ir­ish com­pany, also has a sig­nif­i­cant pres­ence in Brazil, hav­ing ac­quired two pack­ag­ing busi­nesses in 2015 with an in­vest­ment of €186m. The com­pany re­cently opened an Ex­pe­ri­ence Cen­tre in Sao Paulo.

Com­bilift, the Ir­ish ma­te­ri­als han­dling and stor­age man­u­fac­turer, has achieved €20m in ex­port sales to Brazil since 2008. The com­pany’s largest client in the mar­ket is re­tail and on­line gi­ant Mag­a­zine Luiza, which owns Brazil’s largest fleet of Com­bilift trucks.

Health­bea­con, an Ir­ish med­i­cal tech­nol­ogy com­pany, pro­moted its smart sharps sys­tem dur­ing the trade mis­sion. Ear­lier this year Health­bea­con se­cured reg­u­la­tory ap­proval to bring their prod­uct to the Brazil­ian mar­ket.

Uniao Quim­ica, one of the big­gest Brazil­ian phar­ma­ceu­ti­cal com­pa­nies spe­cial­is­ing in both hu­man and an­i­mal health, hosted the min­is­ter at its Brasilia site for a meet­ing with Health­Bea­con and Prodieco, a global Ir­ish en­gi­neer­ing firm spe­cial­is­ing in pharma process lines and blis­ter packs.

Ed­u­ca­tion is an im­por­tant link be­tween Ire­land and Brazil. The coun­try’s main lan­guage is Brazil­ian Por­tuguese with only 5pc of the pop­u­la­tion speak­ing English, ac­cord­ing to a 2014 study for the British Coun­cil. Ap­prox­i­mately 16,000 Brazil­ian stu­dents come to Ire­land each year, the ma­jor­ity to study English. In­creas­ing the num­ber of third-level stu­dents and re­search projects be­tween the two coun­tries are key goals.

In re­cent years, Ir­ish firms have sus­tained im­pres­sive growth in Brazil, even as the coun­try as a whole ex­pe­ri­enced low growth, a sign of the valu­able op­por­tu­ni­ties worth pur­su­ing in Latin Amer­ica’s lead­ing econ­omy. Suc­cess­fully ac­cess­ing the Brazil­ian mar­ket, how­ever, re­quires re­sources, mar­ket re­search, and most of­ten, a lo­cal pres­ence, whether in as­so­ci­a­tion with an es­tab­lished lo­cal busi­ness, or by ap­point­ing a team on the ground. This is par­tic­u­larly im­por­tant here as Brazil’s stan­dards and reg­u­la­tions of­ten dif­fer from those fa­mil­iar else­where in the world.

With an of­fice in Sao Paulo, En­ter­prise Ire­land is on hand to pro­vide ad­vice and sup­ports that can help you win busi­ness in this ex­cit­ing mar­ket. To learn more, reg­is­ter for our we­bi­nar Do­ing Busi­ness in Latin Amer­ica: https://en­ter­pri­seire­land.we­bi­nato. com/reg­is­ter/91661541409375~1542121200 Melissa Fed­dis is man­ager for South Amer­ica at En­ter­prise Ire­land

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