out in association with the Marketing Institute, Alternatives found that the pay differential increases as specific roles become more senior.
For example, a male director is likely to get €15,000 or 13pc more a year than a female director. For an average director’s salary, based on Alternative’s survey, this would mean that a male director gets €130,505 while a female director would get €115,558.
In addition, a male marketing director working in a large firm can expect to earn 7pc more than a female marketing director, according to Alternatives. This rises to 11pc for males working as sales and commercial directors. The only area where females are paid more than their male counterparts is mid-to-junior account management and general marketing roles.
The last time I checked, the calendar said it was 2018 and, as we hurtle towards 2019, it is