Fi­nan­cial ad­viser gets busi­ness as well as likes with Face­book chats

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE - THE FU­TURE

out with short video posts on Face­book. Each week he recorded him­self giv­ing ad­vice on prac­ti­cal is­sues such as how to save in­ter­est on your mort­gage or how to man­age within your weekly in­come.

He now has 12,000 fol­low­ers and in­ter­acts per­son­ally with ev­ery ques­tion he gets. He no longer has to pay for Face­book boosts as the cur­rent ac­tiv­ity pro­vides Pax with on­go­ing new busi­ness.

It’s a great strat­egy but it is not just a walk in the park. It takes about 20 hours of his time each week, to record the re­view of the Sun­day papers and to an­swer each ques­tion. But it’s work­ing. The tra­di­tional model is for the fi­nan­cial ad­vi­sor to lis­ten to a cus­tomer’s needs and wishes, and then to ad­vise them on the prod­ucts that best suit them. That is what Pax is all about and will con­tinue to build on that.

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