Financial adviser gets business as well as likes with Facebook chats
out with short video posts on Facebook. Each week he recorded himself giving advice on practical issues such as how to save interest on your mortgage or how to manage within your weekly income.
He now has 12,000 followers and interacts personally with every question he gets. He no longer has to pay for Facebook boosts as the current activity provides Pax with ongoing new business.
It’s a great strategy but it is not just a walk in the park. It takes about 20 hours of his time each week, to record the review of the Sunday papers and to answer each question. But it’s working. The traditional model is for the financial advisor to listen to a customer’s needs and wishes, and then to advise them on the products that best suit them. That is what Pax is all about and will continue to build on that.