Say­ing hello to modern-day Moto could be good call for in­vestors

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE - Aidan Don­nelly

MOST com­pa­nies, par­tic­u­larly in the con­sumer or tech­nol­ogy space, will tell you that one of the most im­por­tant fac­tors for their suc­cess is their ‘brand’, es­pe­cially when the com­pany name is syn­ony­mous with the brand. This is why they spend so much money ad­ver­tis­ing to build their brand in the minds of their cus­tomers. But what if your brand is more as­so­ci­ated with what you used to be rather than what you are to­day?

A good ex­am­ple of this could be Mo­torola, a name which brings back mem­o­ries of pagers and ‘brick’ type car phones. Yes, younger gen­er­a­tion, there was a time when you had a phone in your car that stayed there and wasn’t just your mo­bile hooked up to a hands-free kit. Some of you might even ask if the com­pany is ac­tu­ally still in busi­ness? Well the an­swer is, yes, sort of.

While still in­volved in the com­mu­ni­ca­tions in­dus­try, the modern day Mo­torola — known as Mo­torola So­lu­tions — bears only pass­ing re­sem­blance to its fore­fa­ther. To­day it’s a lead­ing provider of mis­sion-crit­i­cal com­mu­ni­ca­tion in­fra­struc­ture, de­vices, soft­ware and ser­vices.

Pub­lic safety and com­mer­cial cus­tomers turn to Mo­torola So­lu­tions’ in­no­va­tions when they want highly con­nected teams that have the in­for­ma­tion they need through­out their work­days and in the mo­ments that mat­ter most to them.

Mo­torola So­lu­tions’ key goal is to con­nect peo­ple through tech­nol­ogy. Its cus­tomers rely on it for the ex­per­tise, ser­vices and so­lu­tions it pro­vides. The com­pany is best known for its com­mu­ni­ca­tions prod­ucts and ser­vices to pub­lic safety and gov­ern­ment agen­cies (such as law en­force­ment, fire, emer­gency med­i­cal ser­vices, and na­tional gov­ern­ment se­cu­rity). The level of tech­nol­ogy in the pub­lic safety arena in the US is stag­ger­ingly low — it con­sists of old sys­tems from the 1970s and 80s which are not in­te­grated and which in­volve a lot of du­pli­ca­tion of data en­try. Be­lieve it or not, there are over six thou­sand ‘911’ call cen­tres in the US and 80pc of these can­not ac­cept a text mes­sage from the pub­lic in­form­ing them of a fire or crime.

Mo­torola So­lu­tions has been busy in re­cent years ac­quir­ing smaller com­pa­nies that ex­pand its prod­uct port­fo­lio and tech­no­log­i­cal foot­print.

It is now ideally placed to ben­e­fit from the growth in its core mar­kets as it can of­fer (and has al­ready signed up three ma­jor cities in the US) a to­tal com­mand cen­tre pack­age based on cloud tech­nol­ogy which gives an in­te­grated work-flow so­lu­tion. This so­lu­tion can be up­dated re­motely and com­pletely over­hauled with min­i­mal dis­rup­tion to any of the emer­gency ser­vices.

Once clients have put their new net­work in place, they are not go­ing to rip it out be­fore it be­comes ob­so­lete. By us­ing a cloud-based sys­tem which can be eas­ily up­dated, Mo­torola hopes to elon­gate the life of the net­work, and with it, the ser­vice and main­te­nance re­la­tion­ship. This is be­com­ing more im­por­tant as net­works switch from to dig­i­tal and soft­ware-based ones — be­cause cus­tomers tend not to have the in-house ex­per­tise to runs these next gen­er­a­tion net­works.

The fi­nal part of the of­fer­ing (video sur­veil­lance) comes with the re­cent ac­qui­si­tion of Avig­ilon. There is an avalanche of video both in the pub­lic and pri­vate sec­tors and their prod­uct pro­vide cam­eras, video an­a­lyt­ics, video man­age­ment, and stor­age. The key ap­pli­ca­tion will be in fight­ing and prevent­ing crime for po­lice forces, in­clud­ing body cams (pic­tured) for of­fi­cers.

Don’t let those ‘brick’ phones dis­suade you from tak­ing a look at the Mo­torola of to­day. Aidan Don­nelly is head of equities in Davy Pri­vate Clients. See dis­clo­sures at davy.ie/aidan­don­nelly Any in­vest­ment com­men­tary in this col­umn is from the author di­rectly and should not be seen as a rec­om­men­da­tion from The Sun­day In­de­pen­dent

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