TALKING DOG TALKS UP AA INSURANCE OFFERING

THE insurance and motoring assistance company AA has launched a new campaign to promote its car insurance offering.

Created by the Dublin-based agency Javelin, with production by Windmill Lane, the new campaign is called Mulligan. It features a feisty talkative dog and ‘owner’ of the Brady family who talks humorously about his family and their quirky human way. And it gives a brief insight into his role in the family, while extolling the positives of the family’s AA Car Insurance.

The first part of the new campaign forms part of a significant wider multichannel and multi-product campaign rollout over the coming months as the brand seeks to grow its market share.