Competitive complaining
We’ve had the humblebrag, now it’s time for the hardassbrag. This used to be largely a male thing. Now though, the number of women proudly saying they are ‘constantly exhausted and starving’ is through the roof. Details abound of how many miles they ran at 6am, and even the toenail they lost during last week’s Ironman. Inspo? Hardly. Off-putting, more like.