EMOTIVE VEGAN AD CAMPAIGN FEATURES LIVESTOCK FROM MEATH SANCTUARY

VEGANISM has become impossible to ignore in 2019 with 600 prominent ads across the country urging us to give up meat and dairy — not just for January but for life.

The campaign, which kicked off over Christmas, will run for another two weeks with emotive billboard posters featuring calves being taken from their mothers, pictures of pigs on buses asking to be recognised as “someone not something” and turkeys branded “defenceless” on video ads in train stations. Large-screen video ads promoting veganism were shown for the first time at Busaras and at Connolly and Heuston train stations as part of the Go Vegan World campaign.

All the animals in the ads are Irish and were photographed at Eden Farmed Animal Sanctuary, Co Meath, where they are cared for by Sandra Higgins, founder of Go Vegan World’s Irish branch.

Ms Higgins said: “The ads challenge the public to see that humans are not the only beings who experience physical and emotional feelings and value their lives. The ‘Dairy Takes Babies’ ad is one of our most successful. We get regular messages from members of the public informing us that this ad prompted them to research animal rights and go vegan.

“Veganism has gone mainstream and people are much more aware that using other animals is unethical, unacceptable and something to be avoided.”

Veganuary, a UK-registered charity, has seen 250,000 people in 193 countries sign up to its online pledge.