CAMPAIGN OF THE WEEK

JAVELIN CROSSES LA MER WITH FERRY AD

TO mark the arrival of the WB Yeats to the Irish Ferries fleet and the opening of its new Dublin-France route, the company has launched a new campaign called Sail in Style.

Created by the Dublin agency Javelin, the campaign showcases the new cruise vessel which has 440 cabins as well as a range of entertainment options for passengers travelling to Cherbourg.

The campaign is currently running across TV, radio, print, digital and social media. Set to the 1940s song La Mer by Charles Trenet, the TV ad shows the WB Yeats arriving in France. In the background we see the Pigeon House in Dublin while in the foreground, on the French mainland, stands the Eiffel Tower.