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Chanel Les Beiges Water-Fresh Tint, €60, Chanel counters nationwide

Chanel are calling this a ‘second skin’ foundation; very sheer, very flattering, and quite different to what we’re used to. Oil and water elements emulsify as you pump out the watery liquid, then you use the brush supplied to apply it. Available in six shades, it’s crucial to try before you buy in order to get it right. “I was an unbeliever until I got it on my face,” said a panellist. “It seems too dark and runny, but the effect is your dream ‘no make-up made-up’ look.”