Sunday Independent (Ireland)

EVEN IN THIS TOUGH TIME THE POWER OF COMMUNITY CAN STILL UNITE US,

- GINA LONDON THE COMMUNICAT­OR With corporate clients on five continents, Gina London is a premier communicat­ions strategy, structure and delivery expert. She is also a media analyst, author, speaker and former CNN anchor. @TheGinaLon­don

ON the morning of March 18 — less than one week after Irish children were sent home with all their school books, office doors were closed and words like “self-isolation” and “social distancing” were still far from commonplac­e — Joanne Griffin wrote a message to two contacts on LinkedIn.

“I barely knew either of them,” she told me via a WhatsApp call. But the former LinkedIn executive turned founder and CEO of Adapt

IQ , dedicated to helping organisati­ons prepare teams for the future of work, was thinking of the uncertain future in which we all suddenly found ourselves. “I pinged Colin Harris, managing director of VIP Recruitmen­t, and Louise O’Conor, a partner at Beta Digital. I knew they were both creative, connected and believed in creating social impact.”

Joanne asked if they were interested in designing a way to pull people together from their new, separated worlds. To create a community. Her idea ignited a fast-moving spark in the others. “I wrote my message at 10.23am. Eight minutes later they both got back to me and said, ‘We’re in’. By 1.44pm, we were on a Zoom call,” she said. “We are all running businesses on the side, but we are also committed to the strength of the collective brain to solve common challenges.”

By April 1 (no fooling), the trio had added Mindi Caselden as a fourth partner and launched IrelandTog­ether.ie, a brand-new non-profit committed to providing free online support for Irish businesses struggling with the effects of the Covid-19 restrictio­ns.

“We are a small enough nation to make this stuff work. It’s the solidarity of the Irish people. Our platform already has over 300 members made up of senior leaders of SME’s across Ireland and the diaspora,” Joanne told me.

“We have a thriving community on Slack and our ethos is reciprocit­y. Advisers give their time for free. For instance, today we had a number of accountant­s come forward. They are providing financial support to companies who are trying to access the Covid-19 supports whether for their employees or for their cash flow. In return they need help for social marketing. It’s a ‘pay it forward’ community.”

In addition to providing a supportive network of members and advisers, IrelandTog­ether has also been conducting sentiment surveys for participan­ts. With three weeks’ of surveys returned so far, the results are somewhat surprising.

1 CONFIDENCE IS DECLINING

Rather than people settling into a remotework­ing groove or positive pivot, many members are feeling like they are losing their footholds. “We are seeing a decline in people saying that they have the right networks around them to support them,” Joanne said. “All the advisers who signed up at first thought they were the right people to provide support. But now they’re saying: ‘Oh no, we’re running out of sales pipeline and what should we say to attract more customers?’”

In fact, only 11pc of those surveyed described themselves as being “very confident” about the future. Over the past week alone, the survey has reported a significan­t increase in concerns over cashflow. “We’re also inundated with webinar ‘shoulds’ and ‘woulds’ and that just adds to anxiety.

“We’re now preparing to roll out an ‘Ireland Talks’ video series to examine the real-life stories of our members and networks who are making tough choices and learning from experience,” Joanne said.

2 WILLINGNES­S FOR COLLABORAT­ION IS EXPANDING

The feelings of isolation and precarious­ness are catapultin­g people’s desire to collaborat­e. It’s not better to go it alone, it’s better to join forces. Tackling problems together is also a goal for IrelandTog­ether.

“We’ve establishe­d working groups within the membership to help tackle and offer solutions to identified problems,” said Joanne.

“Even though we’re physically distant, there’s a real willingnes­s for competitor­s to help people get out of hustle mode and start to collaborat­e and pivot if that is what they need to do.”

I agree. You don’t have to know it all on your own. But you do need to not be afraid to reach out and ask others for help.

3 SENSE OF URGENCY IS INCREASING

For the first week of restrictio­ns, Joanne said to me, she observed that people seemed very patient. “Now, people are feeling a big sense of urgency, anxiety and ‘me me me’. We are only three weeks old and already have hundreds of members and advisers. But we’re still not moving fast enough.”

Along with the increasing need for speed is an increasing wave of enthusiasm from the community.

“It’s overwhelmi­ng,” Joanne said. “The initial calibre of the people we expected were middle managers, but we have top companies, top leaders. We are getting reach-outs from Groupon, Google, Virgin TV and RTE.”

At this moment the world’s population, according to the United Nations, consists of

7.8 billion people. Each person has a story. Of the distinct set of concerns, questions and events they’re experienci­ng during this time of remote working, self-isolation and continuing uncertaint­y.

The more we can come together (virtually, of course) connect and collaborat­e, the more we will feel the power of community. Of being together. Apart.

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