Greenhouse to grow Irish base as it targets quarter of revenue in Europe
GREENHOUSE, a US recruitment software company, expects to have 20 staff in Ireland by the end of the year as it targets generating a quarter of its revenue from its new EMEA hub in Dublin.
The New York-based company, once named by research firm CB Insights as a potential “unicorn”, a company valued at $1bn, launched its Dublin office earlier this year.
Greenhouse, founded in 2012, has attracted $110.1m (€97.36m) of funding having secured backing from Riverwood Capital in its 2018 Series D funding round.
In an exclusive interview with the Sunday Independent, Jon Stross, co-founder and president of Greenhouse, laid out his ambitions for the US software company.
“We are investing in Dublin as our EMEA hub, and we will support the entire EMEA region from Dublin across all business functions, with the exception of research and development,” he said. “We expect to have 20 employees in Dublin by the end of the year.
“In order to better service the local markets, we have already localised into four major EU languages — German, French, Italian and Spanish. We expect our EMEA operation to account for 25pc of our global revenue in time.”
Stross said the company entered the Irish market shortly before Covid-19 started to hit Europe. He said Greenhouse was now planning on growing across Europe from the Irish market.
“We have experienced a lot of organic demand from all over Europe,” he said. “A lot of companies in London and Berlin as well as a lot of US companies opening offices in Dublin. So we realised we had to be in Europe.
“We looked at all the usual suspects, and Dublin became our choice. First one was about talent, which has become such a draw, not just in Dublin itself but all of Europe.
“We felt like the IDA and Ireland would take care of us,” he added. “They have helped so many companies. They will help guide us through it.”
Greenhouse has nearly 4,000 customers globally, including Irish-founded tech firms such as Stripe and Intercom. Stross said such Irish companies were part of the reason Greenhouse visited Ireland, with its clients based here giving him the “hard sell” on why Dublin was the right place to base its EMEA hub.
Other clients include HubSpot, Cisco Meraki, and Warby Parker, which use the Greenhouse hiring software platform to improve their hiring process. Greenhouse provides recruiting software as a service which finds and tracks potential candidates for roles. Beyond Dublin and New York, it has offices in San Francisco and Denver, and employs 310 people across its markets.