Christ­mas shop­pers will have even more rea­son to ‘ Shop Lo­cal’ this year, with pay park­ing in the town cen­tre re­duced to just 50cents per hour.

With many shops and re­tail­ers re­ly­ing on the an­nual busi­ness boom over the Christ­mas pe­riod, re­duced costs for park­ing are cer­tainly an added in­cen­tive at this time of year.

The an­nual ini­tia­tive is led by Louth County Coun­cil.

A spokesman ex­plained: As part of the in­cen­tive to en­cour­age peo­ple to ’ Shop Lo­cal’ over the Christ­mas pe­riod, pay park­ing in the ur­ban area of Dun­dalk will be re­duced to 0.50c per hour from 1st De­cem­ber 2018 to 7th Jan­uary 2019.’

He ex­plained that this re­duc­tion will ap­ply to both on-street park­ing and the car parks man­aged by Louth County Coun­cil and will be clearly dis­played on the pay park­ing machines.

All day park­ers should be aware that charges at the Long Term Car Parks at Li­nen­hall Street, Long Walk and Ram­parts road will re­main un­changed.

Wel­com­ing the move, Martin McEl­lig­ott, Man­ager at Dun­dalk BIDS said the aim was to make shop­ping and eat­ing out in the town cen­tre more at­trac­tive

‘Christ­mas is the most im­por­tant time of the year for re­tail­ers, many of whom will do around a third of their busi­ness at this time of year, so in­cen­tives like this are wel­come to en­cour­age peo­ple into the town cen­tre.’

But he warned busi­nesses against the use of the re­duced pay park­ing ini­tia­tive for long term park­ing by staff on the town’s streets.

‘ The re­al­ity is we want more park­ing spa­ces freed up for peo­ple who are com­ing in to do shop­ping etc in the town cen­tre, so it is im­por­tant they aren’t taken up all day,’ said the BIDS Man­ager.

Pay park­ing has been re­duced to 50cent an hour un­til Jan­uary 7th.

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