ACQUIRED BRAIN INJURY IRELAND INVITES COMMUNITIES TO RAISE SOME DOUGH

Get ready to raise some dough during Brain Awareness Week this March to support the work of Acquired Brain Injury Ireland (ABII) and help ‘bake’ the world a better place!

This annual fundraising event usually takes place within community centres, schools, businesses and households. However, in the context of Covid-19 and in light of public health guidance, ABII is asking its supporters to take their bake virtual this year by hosting an online event or fundraiser between March 15th and 21st.

‘Bake for Brain Injury’ is an important event on the ABII calendar, enabling the national organisation to raise vital funds to support survivors of brain injury as they work to rebuild their lives.

Every year in Ireland an estimated 19,000 people acquire a brain injury, resulting in life-altering, dramatic change. These injuries happen suddenly and are often traumatic, caused by road traffic accidents, stroke, assaults, concussion and viral infections like meningitis. Because each brain injury is entirely unique, every survivor requires dedicated supports and a tailor-made rehabilitation plan.

Acquired Brain Injury Ireland offers that specialist care. As Ireland’s leading provider of community rehabilitation for those aged 18-65, the organisation delivers person-centred rehabilitation to an estimated 1,200 people annually, as well as support to their families and carers.

Once participants have organised their virtual bake they are encouraged to set up a fundraising page on the website Justgiving. This will make it easy for others to donate online and show their support for your baking efforts.

Brain Awareness Week is a global campaign to foster public enthusiasm and support for brain science.

‘Virtual Bake for Brain Injury’ is one of dozens of events organised as part of Brain Awareness Week 2021. For more information and to register for events, visit www.abiireland.ie