The Avondhu

Calling all Irish makers, designers and producers

- (Pic: Philip Doyle)

The fifth annual Irish Made Awards were launched on St Patrick’s Day, with two fitting new sponsors for 2021 - Guaranteed Irish and the Design & Crafts Council Ireland (DCCI). Going green is no longer just for St. Patrick’s Day, it is now a way of life for many Irish consumers, as the importance of buying local has been brought to the fore.

Support has grown from Irish consumers both online and in essential retailers for Irish produced products and gifts, with the lockdown restrictio­ns forcing us all to pause for thought. As Irish producers look for new ways to shine a light on their business amidst the challenges of the pandemic, the Irish Made Awards offer a boost to businesses in the form of expert advice and mentorship from sponsors the DCCI and Guaranteed Irish, together with an advertisin­g package from Irish Country Magazine.

The Irish Made Awards are open to all Irish businesses, big and small, that manufactur­e their product in Ireland and seek to recognise businesses that stand out in terms of their vision, craftsmans­hip, and determinat­ion to produce incredible products here on Irish soil. Not only do these Irish businesses and brands support local employment, they are the ambassador­s for Irish design and production that inspire others to follow their lead and develop their ideas and art here in Ireland.

The overall winner of the 2021 awards will receive an incredible prize worth €16,000 to seriously boost their business. This includes an advertisin­g package with Irish Country Magazine, participat­ion in the DCCI Design Ireland Programme and e-Commerce Bootcamp, plus a one-year membership from Guaranteed Irish with one-to-one mentoring. Category winners and runners-up will be featured in a special Irish Made Awards issue of Irish Country Magazine in October. Launching the 5th annual ‘Irish Made Awards’ - Bríd O’Connell, CEO of Guaranteed Irish; Klara Heron, Editor of Irish Country Magazine and Brian McGee, Developmen­t Director at the Design & Crafts Council Ireland.

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