THAT CURL ‘N’ BOUNCE

A true revolution, not only because it separates, curls and evenly coats every single lash, but the shorter bristles on one side give instant volume, while the longer bristles work to separate lashes for even more entirely buildable volume. So you can keep going and going and going for dramatic, natural looking volume and seriously impressive length.

A brand known for its mascara innovation and best-selling viral mascaras such as Sky High, Maybelline has pulled out all the stops to create Curl Bounce. First up, there’s the high tech memory curl formula that’s been created with a high level film formula and a first-to-market lightweight, waxfree base. Together, that ensures long-lasting, up to 24 hour wear with no curl drop. It also means no clumping, no dried out lashes and absolutely no flaking or smudging.

The impressive all day wear is driven by PVP, an adhesion polymer most commonly used in hairspray, which helps with binding, film forming and fixing the curl in place, while also locking in humidity. There’s no chance of lashes dropping or losing their shape throughout the day so you really can confidently ditch those curlers for good.

Set to launch in supermarkets and independent pharmacies nationwide in March 2022 - RRP €13.99.