Alcohol consumption continues to fall

A new report from the Health Research Board (HRB) has shown alcohol consumption in Ireland has fallen again and is now over 30% lower than 20 years ago.

This report is in line with other recent findings that overwhelmingly show a decrease in overall consumption, which pre-dated the introduction of the Public Health Alcohol Act. Ireland's average alcohol consumption now stands below that of the UK and most European countries, including Spain, France and Germany.

Spearheaded by 18–25-yearolds, but evident across all age groups, we are consistently showing that we are taking control of our own habits and evolving in the way we enjoy a drink. Also notable is a move towards zero-alcohol products, which have seen exponential growth in Ireland and offer choice that supports moderation.

Speaking on the report, Cormac Healy, director of Drinks Ireland, said: “There is a clear consumer trend towards greater moderation. The report showcases a notable decline in hazardous drinking patterns since 2010 and a delay in the onset of alcohol use among younger people. Ireland also saw a decrease in per capita alcohol use during the pandemic. Consumption remains lower than pre-pandemic levels.

“The HRB report shows that substantial progress has been made. These positive trends will continue, with a focus on education and awareness amongst consumers and the implementation of evidence-based policies, not just regulation and restriction. We would welcome lending our expertise and market insight to policy engagement to continue to help further promote moderation.”