SERVICED APARTMENTS SECTOR ANTICIPATES GROWTH IN 2018

OVER 40% of serviced apartment operators intend to accelerate expansion plans in 2018 following a strong performance in 2017.

Research from the Association of Service Apartment Providers (ASAP) and Savills shows that economic conditions remain the biggest perceived challenge facing the sector over the next three years, according to almost two-thirds of survey respondents.

“2017 was a phenomenal year of growth for our sector right across the UK and it’s particularly encouraging to see operators confirming in our Sentiment Survey that, in spite of the challenging economic environment, they remain firmly committed to their future expansion plans,” says James Foice, ASAP Chief Executive.

The winners of the 2017 ASAP Serviced Apartment Industry Awards were announced shortly before Christmas, with Premier Suites Plus winning the Guest Experience Award, SACO taking home the Serviced Apartment Corporate Account Management Award, and Cycas Hospitality's Kimberley Barber winning Rising Star of the Year.

Meanwhile, Habicus Group has been unveiled as the new parent brand of Silverdoor and Citybase Apartments. It follows Silverdoor’s acquisition of Citybase and its Central London Apartments and Orbital Partnership brands in May 2016. “I’m confident that we are now in the perfect position to continue our growth and expand further internationally,” says Managing Director, Marcus Angell.